5 Reasons Window Box Packaging is One of the Best Packaging Concepts

What makes a brand packaging concept striking? How can you catch your customers’ eyes instantaneously and pull them closer to your retail shelf display? Here’s a fantastic example from Cardhu, a famed Speyside distillery and now one of the world’s leading single malt Scotch whiskies. Let’s take a closer look at the top reasons window box packaging is the best packaging concept for your brand!

 

 

We recently spotted this promotional gift set that houses two branded whisky glasses and the brand’s 12-year-old single malt Scotch whisky. With clean, crisp oak and sweet malt evoking flavors of honeyed flapjacks and homemade caramel squares, this one is for the sweet-toothed whisky lovers out there.

Thanks to its clever product packaging design, we have not missed the opportunity to look closely at this fantastic gift set and share our insights with you.

 

What Are the Advantages of Window Box Packaging?

1. Serves As a Teaser

Custom branded product packaging fulfills many different functions that make it an essential part of any brand promotion. One of its roles is serving as a teaser that can help you grab your target audiences’ attention. In contrast with the standard branded packaging boxes, window box packaging offers higher product visibility.

 

When customers see what’s inside your boxed gift set through the viewing window of your packaging, it stimulates their excitement and curiosity. Of course, with your brand packaging tightly sealed, there’s no way for them to have the products right on their hands. But it will allow them to examine what’s inside and help them to conclude a buying decision. Consequently, this will urge them to spend and purchase your promotional gift pack.

 

2. Guarantees More Attention

Looking at the retail shelves, what product packaging can make you stop on track as a consumer? Isn’t window box packaging can be more appealing than any closed packaging box?

This packaging concept has the power to pull people closer and prompt them to focus on your products. It guarantees more attention by making your promotional products stand out in the retail space. On top of that, it can also create an impressive outlook for your brand as window box packaging is perceived as fresh and creative in the market.

Why? Because it has an extensive customization option that allows you to recreate your packaging concept in different and quirky ways. Let’s elaborate if further on our next point.

 

3. Wide Range of Customization Options

Window box packaging offers an expansive room for customization from different shapes, sizes, and decoration options.  To achieve a unique packaging design, this concept can undergo decorative processes such as offset printing, hot foil stamping, and silk screen printing. Furthermore, you can add attractive accents, eye-catching graphics, and other visually appealing features to increase consumer interest and sales further.

 

4. Improves Brand Image

Visual appeal is one of the most critical factors that can affect every customer’s purchasing decisions. Therefore, it will be more advantageous for brands to leave the conventional packaging concepts and showcase their products through creative packaging designs.

Leveraging window box packaging allows brands to deviate from the “norm” and explore creative opportunities that will help them to be more distinctive and remarkable. Additionally, it can easily bring your brand’s name to the limelight, ensuring a high recall level among your customers and keeping you on top of their minds.

 

5. Maintains Product Integrity

With the unique feature of this packaging concept, consumers won’t feel the need to open the package in the store. This maintains product integrity which is vital in meeting or exceeding a customer’s expectations for quality, reliability, and performance over the product’s life. It ensures that your promotional pack will sit safely in-store until a customer decides to purchase it. Moreover, it also helps to augment trust between your brand and your buyers.

 

The die-cutting process is a popular manufacturing method within the packaging industry. This involves producing customized die-cut shapes on the product packaging for a more sophisticated and distinct design. Here’s an overview of how this process works and what are the factors that should be considered in implementing this method.

 

Here are other impressive examples of branded custom window packagings we have featured before:

• Jura Whisky

 

• Silent Pool Gin

 

• Jura x Fyne Ales

 

What’s On-Pack?

Apart from the attractive window box packaging, what makes this custom gift set exceptional is the on-pack premiums inside it. As we have mentioned, it holds two branded whisky glasses that will surely create a perfect drinking experience for customers.

But aside from these custom branded merchandise, what else can work ideally for whisky promotions? Here are our top picks:

1. Custom Whisky Set

Portable and convenient, this custom whisky set allows your customers to enjoy their favorite whisky drink everywhere they go. Check out the branding opportunities that this gift set can bring for your brand.

 

2. Rocking Whisky Glass

Let’s get your standard whisky glass to the next level with this rocking whisky glass! Its unique design lies at the bottom of the glass because it stands on a slight tilt and rocks around gently with a subtle touch. Here’s how this great gift item can boost brand sales:

 

3. Promotional Flasks

Looking for ways to attract eco-conscious buyers? Then why not consider offering them these cork promotional flasks! Listed in this case study is how else you can promote sustainable branding through branded cork products.

 

4. Ice Bucket With Logo

Unlike other available ice buckets with a plain design, this one is complete with accessories to make customers enjoy their drinks even more. Furthermore, you will love how it can bring your brand’s name to different places without costly advertising solutions!

 

5. Wooden Whisky Set

Perfect for the coming holidays, this company gift idea will surely be the star of your seasonal campaigns. This wooden whisky set can be an incredible near-pack offer that your customers will love. Find more about this gift set by reading through this blog:

 

Final Thoughts,

If you’re looking for a product packaging concept that can exquisitely present your products in-store while maintaining other important roles, then you would love to consider this packaging inspiration from Cardhu! Totally unique and effective in keeping your product well-protected, it is one of the best product packaging concepts we have ever seen in the market.

 

Work With Our Team!

So, are you interested in getting custom window boxes for your product packaging? Would you love to hear how else you can improve your in-store promotions? Why not start working with our team and take your promotional packaging design up a notch! Aside from that, we can also help you develop more impactful and personalized GWP merchandise and on-pack free gifts.

The ODM team is always on the lookout for thrilling brand packaging design and promotional product packaging ideas. With years of experience in the promotional and marketing industry, we can definitely help you with your marketing needs.

Our superb in-house design team, Mindsparkz, is a talented multicultural team from all over the globe that can help you with any product design, graphic design, web design, or branding needs! We also offer a retainer program! Feel free to drop an inquiry today!

 

Get More Fantastic Packaging Concepts Here:

 

What is the importance of CMF design in developing complex custom promotional products? Find out by tapping the CMF table example below: