Check out this high-quality branded packaging box from a wine brand. You will certainly love the customized style, colors, and materials. Looking at the packaging, one can see that it targets high-end clients.
When it comes to marketing drinks – be it wine, whiskey, or champagne – packaging is everything. Companies invest heavily in product packaging because it serves as the face of the company. They effectively communicate your brand message. Furthermore, customized drinks packaging gives your brand a great marketing advantage.
In this example, the bottle case is covered in PU leather. It features an ergonomic handle, allowing customers to carry the case bottle case with ease. Furthermore, the colors used are suitable for the target market.
In the middle is their logo while at the bottom part of the box “Imported with Original Packaging” is printed in gold. These elements lend a touch of class to the whole package.
Here are the benefits of having a branded packaging box:
- Enhances Visual Appeal
- Improves Perceived Value
- Increases sales
- Encourages Impulse Buys
Do you want to create your custom bottle case or packaging box? Here are some design ideas to help you succeed in your promotions.
Top 5 Unique Branded Packaging Box Ideas to Get Inspiration From
Ca Cop Spirit Packaging – These alcohol packaging ideas are simple yet effective. Their drinks are offered in two different drinks packaging. One is a simple cardboard box with branding in the front and the other is a wooden canister with logo and brand name. We love that they are eco-friendly and sustainable. The materials lend an “earthy” and warm feel.
Here’s the other drinks packaging design:
If you want to make your products stand out, a Russian doll packaging may be what you need. As this is different from the usual box packaging, it gives your product a distinct character.
Wine bottles need to be kept in a sturdy case to keep them safe. Below is a fine example of a beautiful and sturdy branded box packaging. You can see that straps are securing the bottles in place.
We certainly love the cutout in the wooden packaging as it frames the product perfectly. The brand name is carefully etched into the wooden material, which is nice because it gives off a rustic vibe. It is also durable on top of being attractive.
Penfolds Custom Wine Packaging
This wooden packaging by Penfolds is one of those packaging ideas that made a mark on us. The brand name stood out against the clean and simple background, focusing our attention on the branding.
Our Key Takeaways…
With so many new alcoholic beverage products entering the market, you need to make a strong impression from the get-go to stand out from the rest. Using a branded packaging box can be an effective way to do this. You can choose from a variety of materials such as corrugated cardboard, wood, plastic, PVC or EVA.
Appearance is everything when it comes to your packaging. Beautiful and meaningful packaging commands attention and effectively conveys the brand message. The material and brand positioning also improves brand image as customers will see you as reliable and high-end.
So, would a branded packaging box help you boost your next marketing campaign? If so, get in touch with our team today! ODM is here to help you with all your design and marketing needs. we have years of experience in designing and sourcing promotional products for the drinks industry. So send us an email today.
For more drinks packaging ideas, we listed some of our favorite blogs below.
Are you running out of packaging ideas? Here are 4 factors to consider when designing packaging for alcoholic beverages.
The packaging is the first thing your customers will notice about your products. Command attention at the point of sale with a unique packaging that jumps off the shelf.
This custom tin packaging for D.O.M Benedectine grabs our attention because aside from it is beautiful, it is sturdy. The designs also reflect the culture of their target market.
Here are unique packaging ideas for the drinks industry:
Leather is a fantastic packaging material because of its aesthetic appeal and durability. Here is an excellent example of a packaging case made of leather.