We live at a time when the quantity of alcohol brand and companies is just enormous. Therefore, the competition moves into a new phase. That’s why today the main factor of company’s success is not increasing production capacity. Success depends on the product promotion effectiveness. And at the heart of these technologies is the right choice of packaging. That’s why we want to present you this custom packaging for premium drinks promotion.
Here we can see example of really high-end drinks packaging for such brands as Chivas, Glengoine and Johnnie Walkers. Despite the fact that everyone knows these products they promote brands with this custom packaging.
Why should you pay attention to custom packaging?
- Makes Brand More Important. First of all custom packaging is essential tool in order to increase brand awareness. It is important to present the product to your target audience in the right light. There is a direct relationship between the type of packaging and product’s price. And we can see this fact on the example of these expensive drinks and their high-end packaging.
- Product Protection. Custom packaging has a lot of functions but the main is protection. Drinks bottles are all made from glass – quite fragile material. But with this custom packaging you can keep calm about product safety. Firstly bottles are fixed inside the packaging box, so they will not hover during the carriage. Secondly these promotional gift boxes tightly close due to special mechanism.
- Design Appeal. The second packaging function is advertising. Packaging is often called as “silent seller”. Usually it highlights a certain product among others and motivates customer to make a purchase. That’s why it is really important to make custom packaging.
If you like this idea please contact us today and we will offer you different solutions. Here at ODM we have a huge sourcing, designing and manufacturing experience. That’s why our sales and design team will be happy to assist you for your next promotional campaign.
Here you can find different interesting packaging solutions for your brand: