When it comes to wine packaging design, we can say that Penfolds‘ simple and classy packaging is an effective one. Found at a shopping mall in Asia, the wooden box packaging differentiates the brand from competitors.
What We Learned from Penfolds Custom Wine Packaging Design
Since Liquor brands are high-end, the packaging should also reflect the quality of the product. And Penfolds achieved this. As you can see from the photo, the wood box packaging has a metal closure attached on the side to keep the bottle secured. The cotton rope serves as a handle so customers can carry them with ease.
We also love how they kept the drinks packaging design simple. With only the brand name printed on the box, it keeps the overall feel neat and classy. However, the brand didn’t have its own POS display. A custom designed retail display would have made the brand even more visually appealing.
What We Learned from Penfolds Custom Wine Packaging Design
But why do you need to have a custom-made product packaging? This blog will break it down for you.
Why You Need to Have A Custom-Made Wine Packaging Design?
- Establish Identity: High quality packaging adds value to your product, which is crucial if you want to establish your own brand identity. The more sophisticated the packaging is, the better your reputation becomes.
- Influence Buying Decisions: Shoppers are naturally drawn to attractive products. Great designs equal quality. As such, having a custom-made wine packaging would definitely help shoppers decide whether to purchase your product.
What We Learned from Penfolds Custom Wine Packaging Design
- Keep Products Safe: It’s also necessary to think about the materials to be used for your packaging. In our example, wood lends durability and stability. As such, bottles are kept safe. This design is somewhat similar to Jacob Creek’s. The material looks like wood and is sturdy, ensuring the longevity of the packaging. Check it out here:
Quick tip: You may want to explore other materials that are much more environment-friendly. Check our blogs about the benefits of using cornstarch packaging, Bio-PET packaging, and rice husk packaging!
How ODM Can Help
Need hep with custom designed packaging for drinks? Speak with our Mindsparkz team today. We work hard to deliver high quality and effective wine packaging, promotional product packaging, and even various food packaging solutions.
For more marketing and advertising inspirations, check out these blogs below:
More ideas for you!
Sleek, eco-friendly paper bag wine packaging that spells class and quality. Check it out here:
Attention grabbing gin packaging that combines fun and innovation:
we definitely love this canvas bag as it adds a rustic touch to the brand image. Plus, it’s artsy and eco-friendly!
Check out how these new custom drinks packaging! Great designs to improve the overall look and feel of your drinks products.
