Penfolds Wine from Australia, is running an on pack promotion at PARK n SHOP. Buy a boxed set of 2 bottles of wine and receive a drop stopper & wine stopper for free. This ensure that the wine taste stays as original as possible, a thoughtful GWP by Penfolds.
The drop stopper, on the left of this picture targets consumers who drink premium wine. This gives consumers a sense of elite when drinking Penfolds wine. Making consumers feel special is one good marketing strategy. The item on the right acts as an air tight stopper for the wine so that it stays fresh longer.
We think that it would be interesting to have Penfolds’ logo on both the stoppers, like they had on the bottle necker, enhancing the brand recall of its company. Feel like having yours personalized?
Do contact us for more details!
Have a look at the bottle-necker below. Penfolds used this to store the gift on one of the wine bottles inside the pack. This is an elegant way of displaying the gift that Penfolds is presenting to its’ customers.