Premium Packaging Box: 4 Branding Tips to Learn from Maestro Dobel

With tight competition and years of ageing, the liquor industry can be a difficult market to break through. So, both upstart and established companies are clamouring to make a mark in their market. Maestro Dobel proved theirs through a special release of tequila in a premium packaging box.

Maestro Dobel is a Mexican tequila brand owned by the same owners of the Jose Cuervo tequila, the Beckmann family. It’s the world’s first crystal-clear aged tequila and for the 50th birthday of its founder, they released a special gold tequila aged in sherry barrels.

Our team got pulled by their premium packaging box that immediately welcomes all passersby in an airport in Dubai. We took a closer look to know the root of what made the promotion attention-grabbing and here’s everything we found out.

4 Branding Tips to Learn from Maestro Dobel

Nowadays, branding is a common term everyone has heard of and it’s one thing that could elevate a product against its competitors. It’s the sum identity of the business that consumers can identify with which lets them differentiate it from others.

Here’s what we’ve picked from Maestro Dobel’s premium packaging box which left us with a strong branding impression that you can use for your own.

1. Tell your story.

The release of the special tequila is a means to celebrate the rich history of the brand and Maestro Dobel made sure that will be evident in the liquor brand packaging.

From the gold plate with the year “1967” to greet every consumer and the bottle designed after the apothecary bottle used by tequila masters to the black and white photo of the barrels and the rich history in gold letters to the right and left-hand door of the premium packaging box, respectively.

2. Know the right colours.

The premium packaging box is coloured deep earthy red to mimic the sherry barrels it was aged in simultaneously excluding an elegant appearance.

This is matched with the ribbon handle used to open the drawer that contains a specially designed wine stopper and tasting notes.

The deep red is matched with lines of gold and a gold plaque that also serves as the door handle to open the premium packaging.

The gold’s luxury appearance fits the red’s elegance to overall let consumers know it’s a vintage limited edition product.

3. Know your market.

Since the brand knows that its market is people who have a fine taste for liquor and an eye for aesthetically pleasing visuals, all of these can be observed in its packaging box.

It’s also a huge factor which made them choose the colours and the materials they used for the special release.

4. Further your brand.

Sherry barrels are pretty common in wines but not in tequila, yet the Maestro Dobel did not shy away from experimenting and innovating. Ultimately, resulting in the special gold tequila.

The brand stayed true to its principle of respecting tradition with a drive for innovation which keeps their market at the edge of their toes for their every release.

For more liquor branding merchandise, packaging and display ideas, check out or work with some of the popular brands in the drinks industry by clicking the image below:

Accordingly,

A product as limited and as lauded as Maestro Dobel in a premium packaging box left a deep impression on people due to the brand’s tight reliance on its vision and mission. It’s every brand manager’s duty to ensure this translates to all related promotions of a business for a lasting and impactful impression to its target market.

Here at ODM, we strive for quality and tailor our work to the marketing needs of your company. We have been in the industry since 2003, harnessing decades of experience and knowledge in the field. We specialise in the customisation of promotional products and branded displays with Mindsparkz, our creative team.

We can assist you in a variety of ways such as manufacturing and designing bottle glorifiers, point-of-sale displays, gift-with-purchase merchandise and branded giveaways. You simply have to tap the contact button below!

Premium Packaging Box FAQs

All you need to know about premium drinks packaging boxes!

What is a premium packaging box for drink brands?

A premium packaging box for drink brands is a high-end and upscale packaging solution designed to enhance the overall value and perception of a drink brand. It is a packaging box that is made from high-quality materials, has a unique and appealing design, and is crafted with exceptional attention to detail.

What are the benefits of using a premium packaging box for drink brands?

Using a premium packaging box for drink brands can provide several benefits, including enhanced brand image, increased perceived value, improved product protection, and increased brand loyalty.

What types of materials are used to make premium packaging boxes for drink brands?

Premium packaging boxes for drink brands can be made from a variety of materials, including high-quality cardboard, paperboard, wood, metal, and plastic. The type of material used depends on the specific needs of the drink brand, as well as the desired aesthetic and functional qualities of the packaging box.

How can I design a premium packaging box for my drink brand?

Designing a premium packaging box for a drink brand requires careful consideration of several factors, including the brand identity, target audience, product specifications, and budget. Working with a professional packaging designer can help to ensure that the packaging box is both visually appealing and functional.

Can a premium packaging box be customized to fit my specific brand and product needs?

Yes, premium packaging boxes can be fully customized to fit the specific branding and product needs of a drink brand. Customization options can include the size and shape of the box, the type of materials used, the printing and graphic design, and any additional features or embellishments.