4 Reasons these Custom POSM Displays Reign in Vietnam Airport

POSM stands for Point of Sale Materials. They are used to grab attention and showcase brands’ products and services. With that said, custom POSM displays indeed play a crucial role not only in retail stores but also in the airport arena.

Recently, our team came across these two creative POSM displays in _ airport. These displays belong to two well-known drink brands, Cloudy Bay and Moet and Chandon.

Cloudy Bay is a New Zealand wine and part of the French-owned LMVH Group, which includes 22 wine and spirit companies, including Champagne producers Moët & Chandon and Veuve Cliquot.

Meanwhile, Moët holds one of the most prestigious collections of rare vintages in Champagne.

4 Reasons these Custom POSM Displays Stand Out

1. Integrated with elegant lighting.

Their good lighting arguably makes these custom POSM displays eye-catching. The lighting brings attention to the display and helps warm it up, making it more appealing to shoppers. In addition, the lighting helps these two brands highlight their products and gives an aesthetic touch to their displays.

2. Made of premium materials.

When designing your display, it is very important that it would suit the place you’re going to install or set it up. Thus, it is also important to consider the material you are going to use for it.

And surely, Cloudy Bay and Moet keep this in mind. Obviously, the brands’ creative store displays are made of high-quality materials. From the lighting to the shelves, it is very evident that the brands really invest in their promotional campaign.

3. Customised designs.

When it comes to unique custom display designs, these bespoke display stands would be on the list of exceptional ideas. The way how these two brands design their product display portrays creativity.

Shoppers, including us, certainly love how Cloudy Bay added a geographical map of Central Otago, a region where its vineyard is located. Aside from that, additional information about the brands and the products is integrated on the display top.

On the other hand, we love the minimalistic approach of Moët & Chandon’s liquor bottle display — simple yet sophisticated. It even reminded customers that the champagne must be served over ice to fully enjoy the experience.

4. Eye-catching bottle glorifier display.

Using bottle glorifiers is another way for liquor brands to make their product more visible in-store. With that said, we can say that utilising bottle glorifier lights help Cloudy Bay show off its merchandise in Vietnam airport effectively.

Meanwhile, custom-shaped plinth display stands are used to display Moët & Chandon’s champagne and drinking merchandise.

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What Are the Other POSM Types?

Shelf Wobblers

Shelf wobblers are adhesive strips which stick to a shelf edge in order to display a sign which protrudes over the edge of the shelving.

Digital Display

A digital display is a device intended to display copy using electronic screens, projection, television, computer generated or digital technology.

Standees

A standee is a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure.

Banner Displays

Banner stands are standalone signage that brands can place throughout the store to feature their product or announce a promotion.

Dump Bins

Dump bin displays are floor-standing open displays that are filled with small, loose products to encourage impulse purchases.

Shelf Danglers

Shelf danglers are printed on synthetic paper with the printability of paper but the durability of plastic and provide top-notch movement even in light air currents.

Benefits of Using Custom POSM Displays

Catch the Customer’s Eye

More Cost Effective

Strategically Locate Your Products

Supplement Your Packaging

Target Impulse Buyers

Help Retailer Merchandise Your Products

The liquor industry is already saturated with pioneer and startup companies. Therefore, we can’t deny that the competition here is getting tougher every day. And we know for a fact that you don’t want your product to be left behind. So, here are other drinks marketing merchandise you might consider…

Final Thoughts

Custom POSM displays certainly play an important part in business marketing. Customisable and highly efficient, there’s no doubt why Cloudy Bay and Moët & Chandon POS stand to reign in Vietnam Duty-Free stores.

If you’re a distillery business and want to make your products stand out using custom displays, feel free to connect with our team. ODM, together with our designers from Mindsparkz, is here to assist you in creating the design and display you need.

We create various ranges of displays, such as free-standing display units, holographic advertising displays, LED and video POS displays, and a lot more. Aside from that, our team also provide services such as prototyping, sketch design, creating packaging designs, and manufacturing promotional product ideas.

Send us an email today to receive your detailed quote.