How to Market Short Bottles — Roku Gin’s Inspiring Plinth Display Stand

With the tight in-store competition, the retail shelves are undoubtedly packed with different distilleries and brands aiming to stand out. They usually come in big bottle sizes that make choosing more challenging for customers. But for Roku Gin, a Japanese craft gin, even the small ones can work in the big top. Here’s how the brand has successfully stood out on the retail shelves with its plinth display stand!

 

Roku Gin’s Plinth Display Stand

We spotted this fantastic on-shelf merchandising display in one of the supermarkets we stopped by during our visit to France. This plinth display stand showcases the exquisite bottles of Roku Gin, a craft gin manufactured by Suntory Holdings Limited. Established in 1899, it is one of the oldest companies distributing alcoholic beverages in Japan and makes Japanese whisky.

 

This point of sale display comes with a top-quality material that is perfect for shelf marketing. Customers can see that it is sturdy and that it carries the bottles well. Branded with Roku Gin’s logo, the plinth display appears elegant yet straightforward with its minimalist design. We love how the brand has remained committed to its branding even with its on-shelf point-of-sale display.

 

Why Are Plinth Display Stands Important?

1. Improves Merchandising POS Display

How can you make small bottles stand out on the retail shelves? Squeezing them in between big bottles is definitely not an excellent idea. So here’s when a plinth display stand comes in!

This display block can be made out of any material — from wood, plastic, or acrylic. It helps to improve merchandising POS displays by creating an elevated design that accentuates small products, just like these bottles from Roku Gin.

 

2. Bring Products to the Spotlight

What’s more remarkable about this on-shelf advertising display is how they can bring products to the spotlight. Whether you are rolling out a new product, highlighting lesser-known merchandise, or showcasing a limited edition offer, you can never go wrong with leveraging plinth displays.

 

3. Create Difference With Simple Material

If you’re looking for an on-shelf display that can create a difference for your brand even with a simple material, then this is it! Can you imagine how a simple block of wood or plastic can make your branded promotional products more remarkable in the market? Take this fantastic example from Roku Jin. With a plinth display stand, the brand is able to stand out and make its products dominate the retail shelves.

 

4. Increase Brand Exposure

The front part of a plinth display offers excellent room for customization. You can place your brand’s name or logo on it to provide more exposure for your brand. On top of that, you can also incorporate your color branding on this marketing device to augment brand imagery and high recall among your customers. This way, you can make your in-store promotion more effective and buzz-worthy in the market.

 

Here’s another notable example of a plinth display from the perfume brand Cacharel. The display is made of acrylic with a nice front logo and background that can have different photos swiped in and out of the frame.

 

Opportunity for Improvement

On the other side, we could not help to notice how the retail shelf is almost empty. Even though it gives us a better view of the product, it also shows merchandising issue that needs attention. This leads to the conclusion that when a customer takes a product on the front, the custom display shelf will appear dull and ineffective.

 

So, what can we suggest?

One of the most innovative custom POS displays we have ever seen is a spring-loaded point of sale display. This POS retail display keeps merchandise front-facing so your product displays look tidy and well-stocked. It is also great for storage and maintaining good merchandising practices.

You can choose between making it your primary in-store display or place it near your retail shelf so your products will be easily replenished.

 

 

Another great marketing tool to revamp your on-shelf marketing is through bottle neckers. This diminutive point-of-purchase item tempts customers to grab your drink products and add them to their cart. Here are some remarkable bottle necker design ideas that we have created:

 

With this great example from Les Dauphins, we will show you why this drink accessory is the ultimate marketing tool to advertise your drink brand!

 

Closing Thoughts,

Indeed, Roku Gin has successfully stood out with this in-store marketing idea! We totally love how the brand has produced this brilliant yet straightforward point of sale advertising display to highlight its renowned craft gin bottles. Consequently, this brings other brands another inspiration on making their products more eye-catching and exciting for shoppers.

 

Work With Our Team!

Are you interested in getting a custom plinth display for your next in-store promotion? Would you love to know more about how you can make this store shelf display idea tailored according to your promotional needs? If so, then get in touch with our team today!

The ODM team has been in the promotional products industry for many years and has worked with different global brands in their promotional product needs. We also offer customization options to increase your brand value and customer engagement.

While most of our projects involve high-quality marketing and premium corporate gifts, we can also help develop unique and effective bespoke display stands for your business. Together with our design agency, Mindsparkz, we will help you create advertising displays tailor-made for your company.

 

 

How can you showcase your products with a unique and exclusive style? Find out how SipSmith London Dry Gin has done well in capturing people’s attention with its innovative POS gin display.

 

Plinth Display Ideas from Different Brands:

 

Bottle glorifiers are another brilliant marketing tool in augmenting your in-store promotions and on-shelf marketing. Below are some remarkable bottle glorifier designs we have featured before.

Relevant Blogs:

 

Get More Custom POS Display Ideas Here:

 

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