MaxPerks from OfficeMax is using a different approach to promotional product campaigns – Freebies through online Redemption.
This is an interesting way of marketing where you post free promotional products on the internet, the MaxPerks campaign includes the following:
- Sharpie Accent Pocket-Style Highlighters
- Sharpie Fine Point Permanent Markers (black and assorted colors)
- Sharpie Flip Chart Markers
- Sharpie Magnum Permanent Markers
- Expo Dry Erase Pen-Style Markers
- Expo Whiteboard Cleaner
- Expo Whiteboard Eraser
- Uni-Ball Retractable Gel Ink Pens
- Post-it Notes (Neon Colors)
- Liquid Paper 2-in-1 Correction Combo
- Paper Mate G-Force Retractable Ballpoint Pens
- Paper Mate Sharpwriter Mechanical Pencils
- Paper Mate White Pearl Erasers
- Sanford Uni-Paint Markers (blue, black, green, red, yellow)
- Scotch Adhesive Roller and Refill
- 3M Command Medium Picture Hanging Strips
These kind of ‘Freebies’ can work very well in establishing a brand. However, it is pointless giving away promotional products to anyone- focus on your target audience. This is evident by MaxPerks as they are offering additional savings for teachers – showing us part of their core target audience.
You must primarily identify your target audience, then utilize your promotional products to tap into that market.
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