MaxPerks from OfficeMax is using a different approach to promotional product campaigns – Freebies through online Redemption.

This is an interesting way of marketing where you post free promotional products on the internet, the MaxPerks campaign includes the following:

  • Sharpie Accent Pocket-Style Highlighters
  • Sharpie Fine Point Permanent Markers (black and assorted colors)
  • Sharpie Flip Chart Markers
  • Sharpie Magnum Permanent Markers
  • Expo Dry Erase Pen-Style Markers
  • Expo Whiteboard Cleaner
  • Expo Whiteboard Eraser
  • Uni-Ball Retractable Gel Ink Pens
  • Post-it Notes (Neon Colors)
  • Liquid Paper 2-in-1 Correction Combo
  • Paper Mate G-Force Retractable Ballpoint Pens
  • Paper Mate Sharpwriter Mechanical Pencils
  • Paper Mate White Pearl Erasers
  • Sanford Uni-Paint Markers (blue, black, green, red, yellow)
  • Scotch Adhesive Roller and Refill
  • 3M Command Medium Picture Hanging Strips

These kind of ‘Freebies’ can work very well in establishing a brand.  However, it is pointless giving away promotional products to anyone- focus on your target audience. This is evident by MaxPerks as they are offering additional savings for teachers – showing us part of their core target audience.

Freebie Promos

You must primarily identify your target audience, then utilize your promotional products to tap into that market.

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