Strategies for an Effective Store Display Marketing

The primary goal of any store display marketing is to invite customers and increase sales. But it’s not what always happens. Unfortunately, it often leads to failed marketing and, worst… business closure.

Store display indeed plays a crucial part in a retail business — whether it’s inside a supermarket or along the high street. And speaking of street store displays, we’ve seen these eye-catching displays along Hong Kong streets.

What Do We Love About This Particular Store Display?

Street stalls in HK are really rundown. However, these displays we saw are indeed apart from others. They are absolutely unique and undoubtedly pique the interest of busy people passing by.

For instance, the Coca-cola fridge and straw holder stand out. People easily recognise the displays as both are branded with the company logo and integrated with their iconic colour. Similarly, the two cigarette POS displays are also captivating.

Owning space here, this store stands out as there is a few competition around unlike inside a supermarket where almost all brands compete for customers’ attention.

Moreover, people in a hurry find street stores more convenient than going inside a supermarket to buy whatever they need, such as drinks.

Examples of Store Display Marketing

A compelling visual merchandising display gives customers a good reason to return whilst giving a business a competitive advantage. This is why store display really matters!

Store Window Display

One of the biggest advantages of featuring a window display in your retail store is to draw customer attention.

People love to window shop. Thus, a creative window display can help encourage shoppers to enter your store to check on your products.

Outdoor Menu Display

Irrelevant of whether a business is open or closed, displaying your menu outside gives potential customers 24-hour access to what it has to offer.

This allows business offerings to reach people despite being unable to serve them there and then, which means they might just come back in the future.

How to Start an Effective Store Display Marketing?

No matter your goals, an effective store display promotion will make your efforts seamless and rewarding. And in order to achieve that, here are some proven and tested strategies for creating effective store display marketing.

Make the design personal

Adding a personal touch to your display design will have a positive effect since people love to relate with other people. This can be achieved by incorporating characters or a person’s image in the centre of the design.

Likewise, using your brand’s signature characters is ideal if you have or you may begin introducing a new face/ personality as part of your branding. .

Be unique and creative.

While most retail businesses will be tempted to use extravagant resources for creative display marketing, a simple approach will be practical when done uniquely. Always remember the “Less is More” concept. Following this will also save you unnecessary costs.

Check your placement.

Selling your goods along the street has its advantage and advantages; thus, your store display placement should be taken into consideration. If you want passersby to notice your store, ensure your displays are visible to capture their interest immediately.

Pair your products and displays.

Products and displays are stronger together. Use careful colour branding and designs to draw attention to your store and the products within.

For example, using an attention-grabbing fridge as a POS display is effective, but combining it with other relevant displays such as staw holder can make it more efficient.

Get inspired by these street display ideas we’ve featured before:

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Final Thoughts,

Store display marketing is undoubtedly necessary for any business. Whether promoting your products in a busy street or a supermarket, your display should always be present. You must not consider them as additional expenses because, in reality, they are part of your investment.

If you are planning to utilise free-standing display units, retail POP displays, or in-store displays, we at the ODM Group are here to provide what you need. Our experienced designers from Mindsparkz are here to help you during the product brainstorming process up to the manufacturing stage.

Contact our team today to get a quote. You may also visit our website to see more of our products and services!