4 Reasons Custom Miniature Vehicles are Great Marketing Tools

If you’re looking to build a solid and constant brand presence in your target market’s everyday life, why not consider custom miniature vehicles? In this blog, we’re tackling why they’re great marketing tools with five unique marketing strategies that renowned brands use for these miniatures. Let’s get this started!

Promotional Product Idea: Custom Miniature Vehicles

These custom miniature vehicles are made from polyresin. It is a synthetic resin that is highly malleable, allowing for intricate details and designs to be easily moulded by hand or machine.

In addition to that, figurines and miniatures made from polyresin are durable. It’s virtually impossible to break them, so these custom miniature vehicles will guarantee top quality.

Whether you’re creating custom miniature automobiles for collectors and enthusiasts or simply as a promotional item for your business, you can rest assured that you’re providing your clients and customers with a product that is both visually stunning and built to last.

You can find more miniature automobile ideas for your next promotion made from bioplastic for your next promotion in the blog compilation below!

What Makes Miniature Vehicles a Great Marketing Tool?

1. They appeal to a wide age range.

Custom miniature automobiles cater to a wide age range from kids who would love to play with them to adults who can collect them as hobbies.

In addition to that, for adults, they serve as a nostalgic reminder of their childhood. It widens the target market your brand can tap into and at the same time, forms a deeper bond with your market whether through their formative years or the nostalgia of their childhood.

2. They’re customisable.

The most important factor that made custom automobiles great for marketing is their customizability. It can have your logo or brand name as well as be visually designed according to your brand colour scheme.

It ensures your brand will be remembered and easily recalled for as long as the custom miniature automobiles are within their sight.

3. They’re display-worthy.

Miniatures and figurines are a staple decoration in any home. They add a certain level of personalization which makes a home distinct from one another. For that reason, most people would display various types of miniatures in their homes, sometimes being a centrepiece to every visitor.

Custom miniature automobiles are a great example of these. Hence, with every visitor, your brand increases brand awareness and by being displayed your brand forms a constant presence in your market’s daily lives.

4. They’re detailed.

When it comes to details, these custom miniature automobiles are not lacking. From the tires to the hatch and radiator, every detail has been accounted for so the miniatures will be satisfactory, especially to the trained eye. To consumers, this means your brand prioritises details and quality which can build a solid brand following.

The detail, as well as the design your brand can incorporate into these automobiles, will also add to their appeal and uniqueness in contrast to other miniature vehicles.

Check out how businesses used custom miniature vehicles in their promotions:

Star Ferry. a ferry service in Hong Kong showcased its brand and business through a wide range of miniature collectable vehicles from the land to the sea. Additionally, it also features miniature vehicles on keychains!

In this promotion by Nestle‘s nutritious energy drink, Milo, the custom miniature automobiles come as on-pack gifts that customers can collect. Check out more details and the history behind Milo’s promotional products here:

Heineken‘s promotional truck can be purchased at 9.90HKD (1.28USD) after purchasing either 4 cans of 330ml or 3 cans of 500ml of Heineken.

Darty is a reputable name in the industry for its high-quality electronic products and services. To celebrate its anniversary, the brand gave away custom miniature automobiles designed after its iconic vans.

Twinings, a British tea brand, included a retro tea and coffee delivery van as a complimentary gift for its earl grey tea product! Find out more in the blog below:

Following the success of Disney Pixar Cars, the brand decided to use its huge cast of 224 custom miniature automobiles as a covermount for its monthly magazine.

Accordingly,

Custom miniature vehicles are great marketing tools because they’re guaranteed to last long in the hands of a wide age range and are display-worthy. In addition to that, they can be easily integrated into most marketing strategies.

So if you want to know more details about these custom miniature automobiles, don’t hesitate to contact us with product code: ODM-4092 today!

Harness ODM’s Talent!

The ODM Group is a promotional product development company since 2003. We specialise in the customisation of promotional merchandise and branded displays according to the brand’s needs in marketing and branding. Our creative team, Mindsparkz, will work with you every step of the way from product brainstorming to production.

You can also find more product ideas for your gift with purchase, purchase with purchase and on-pack promotion as well as event giveaways and trade show gifts in our magazine! We covered everything from certificates your business must look out for to tips and tricks of the trade.

For more benefits of working with us, we listed them for you here:

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