Walking into one of the 7-11 stores in Hong Kong, immediately you are greeted by one of Heineken’s Promotion Stands.
![Promo_stand Heineken Promtion Stand](https://www.theodmgroup.com/wp-content/uploads/2009/09/promo_stand.jpg?w=118)
Heineken Promtion Stand
So, what promotional methods have this world renowned Beer Company used to capture the attention of the public once again? Toy trucks.
![Heineken_Truck Heineken Toy Truck](https://www.theodmgroup.com/wp-content/uploads/2009/09/heineken_truck.jpg)
Heineken Toy Truck
These toy truck designs are, simple, straightforward, using only a few of Heineken’s prominent logo- remind customers of Heineken whenever they decide to buy a can of beer.
The collectables are currently available at most 7-11 stores in Hong Kong and you can get a toy truck for only 9.90HKD (1.28USD) after purchasing either 4 cans of 330ml or 3 cans of 500ml of Heineken. They come in 4 different designs and colours so as to encourage repurchase of beers and, its only human nature to tend to collect all different designs.
![Promo_stand1 Designs of collectables](https://www.theodmgroup.com/wp-content/uploads/2009/09/promo_stand1.jpg?w=225)
Designs of collectables