Following our post on the beer fest in Lan Kwai Fong, here is a promotional item we spotted from popular beer brand, Heineken.
The lager company is currently having a purchase with purchase (PWP) promotion in 7-Eleven stores across Hong Kong. Simply top up 39.9HKD to your purchase of a pack of Heineken beer and you will be given an umbrella.
This is a great gift to giveaway for the summer season in Hong Kong as the weather can be very unpredictable, sunny for 10 minutes and rainy after. Furthermore, an umbrella is an item that most locals carry about all the time. As this is a very useful gift, it would no doubt appeal to any market.
The famous beer label has done a great job by printing their logo on the umbrella as well as the cover. This will definitely help bring visibility to the brand.
If you need some ideas for beer promos, feel free to contact us! We have a compilation of the best and coolest ones for you! Alternatively, you can always check out our Beer Promos blog.
Did you also see our special blog post about our Summer Umbrella offer?
Here are other blog posts on promos done by Heineken: