Bellamy’s Organic Builds Up In-Store Advertising With Retail Shelf Signage

We often see shelf banners waving at us whenever we take our usual stroll at a supermarket. They are one of the most widely used in-store advertising displays because of their convenience and flexibility. One of the latest examples we have found is this retail shelf signage from Bellamy’s Organic. Let’s have a closer look at how the brand builds up its supermarket in-store promotion with this smart advertising tool!

 

Simple yet interesting, our team spotted this retail shelf signage from Bellamy’s Organic in a Singaporean supermarket. The food company is currently running this promotion where customers can redeem a $50 WOWMOM voucher when purchasing a minimum of  $50 of Bellamy’s Organic products.

 

How Bellamy’s Organic Builds Up In-Store Advertising With Retail Shelf Signage?

Adorable Promotional Display

Upon looking at this retail shelf signage, we cannot deny that the first thing we can notice is the adorable baby on it. We found this effective in piquing the interest of the brand’s target audiences: homemakers who would only love the best products for their infants. It will surely catch the shoppers’ attention right off the bat because the charming display can remind them of their own child or someone they knew that would love to participate in this promotion.

 

Stirring Excitement for Customers

For homemakers, a $50 voucher certainly brings a lot of difference, especially when shopping for their kid. If you are one of those businesses that set them as your target audience, you should know how to make your brand relatable for them. You can draw their attention by offering them discount vouchers and promotional products that can ease their minds.

Take this brand partnership with wowmom as a smart example! Seeing this retail shelf signage gives them a reason to look forward to visiting the shelf. It stirs excitement for them as they see the word “redeem” waving to them as they got closer. Consequently, it will bring a remarkable impression that these brands know their audience well because of their relatable promotions.

 

Selecting the Right Material

Made from cardboard, this retail shelf signage offers convenience and portability. This kind of material is effective in showcasing a single-day promotion to a month-long initiative. It is lightweight; thus, it is easy to attach to retail shelves, move around and detach once a certain promotion is over. On top of that, it also allows you to present your promotion properly because cardboard material offers flexibility when it comes to creativity and design.

 

Providing Additional Information Through QR Code

Digital screens are a powerful tool for capturing the attention of your customers with quick, sharp messaging. A QR code lets you retain this attention by providing your audience with additional relevant information to prompt purchasing decisions.

For example, this retail shelf signage by Bellamy’s organic offers additional information to its customers through a QR code. It is a perfect approach, especially when its target audiences are homemakers who are always on the go. Evidently, leveraging QR code marketing can provide ease of use, not just for the customers but also for the business itself.

 

Find more interesting facts about QR codes and inspirational marketing stunts from different brands by visiting this case study.

 

What Can We Suggest?

To further augment milk marketing, baby food producers such as milk brands can also include promotional items for kids in their in-store advertising. This way, you can offer a tangible piece of your brand to your target audience that can be useful not just for them but for their kids as well.

It is a surefire way to retain high recall levels and gain their trust as you impose a remarkable impression on their minds. A variety of promotional merchandise for kids can be utilized as an on-pack premium, in-pack giveaway, and branded redemption gifts.

Here’s an insightful case study you can read through to find awesome examples from the market.

 

A cool promotional item for kids, this custom sippy cup will definitely create a strong pester power. These cups are reusable as they are made of stainless steel and silicone.

 

If you’re in search of unique promotional items that can encourage creativity among kids, then look no further! Here are our top picks of promotional giveaway items for kids.

To Wrap It Up,

If you’re looking for a simple yet effective on-shelf advertising display, you can never go wrong with retail shelf signage! It allows you to highlight your promotion to a whole new level and ensures that it will grab the attention of your target audience. On top of that, it offers your business a wide room for brand creativity and placement that is crucial in making your point of sale display marketing work.

Aside from this notable example from Bellamy’s Organic, we have also featured these awesome shelf banner designs before. It’s no wonder how Purefoods has reigned the retail shelves by developing these 3D shelf banners.

 

What makes a great shelf banner display? How can one help you to outsell your competition? Take a look at the following shelf banners that are found inside a supermarket in the Philippines.

 

Get In Touch With Our Team

If you wish to learn more about on-shelf advertising, do not hesitate to contact our team. We have years of experience in the promotional product industry, so you can expect us to deliver high-quality custom POS displays and custom promotional giveaways. While most of our projects revolve around promotional gifts, we can also take on the challenge of high-end brand packaging design. Let’s bring your ideas to life!

Looking for more promotional ideas? Check these blogs out.

 

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