Top 3 Advantages of Custom Metal Cards in Marketing

In this digital age, some might think that physical cards are no longer a trend since messages and information can be sent directly and instantly through electronic email. It is way more convenient for businesses, yet little did they know, tangible custom metal cards can leave a lasting impression among customers compared with digitized versions.

Gone are the days when business owners have to hand their potential clients a piece of paper where their contact details are printed. Paper business cards can be torn or ruined before the clients make a call, thus businesses are switching to custom metal cards.

Advantages of Using Custom Metal Cards

Almost every business uses cards either as their businesses/company cards, membership cards, or loyalty cards. Most of them are made of paper material, which is less durable and easy to fade out. Therefore, brands are investing in custom metal cards. Here are the perks of having them in your business.

Custom metal cards help you to…

1. Create a good impression

When meeting a potential business partner or potential client, the first thing that comes to your mind is to impress them. But how would you do that? Since it is your first time meeting, you probably exchange a business card with them. Handing them your metal business card would be the simplest way to tell them that doing business with you would be one of the best decisions they can ever make.

They would surely be impressed with your business upon receiving the metal cards from you. They tend to keep it and more likely remember you.

Furthermore, using custom metal cards as membership or reward cards are the perfect ways to grow your business’ customers and members. These fidelity cards can help retain members’ loyalty to your brands. Metal cards can also make them special and privileged at the same time.

2. Advertise your brand better

Brands try to provide all their business details on their card, making them look crowded and messy. With metal cards, you can make them simpler yet eye-catching. Here’s an example of a minimalist metal card.

 

We designed this metal business card for one of our clients. There are only a few details present in the card, yet it looks really enticing. It measures 86*54mm. Moreover, the color used and its design make this card a real exemption. The metal cards that we have been made through silk printing or laser engraving.

 

3. Represent your brand in the long run

Custom metal cards can be made from a wide variety of materials. But as a business, you must be practical in choosing which one will last longer. Thus, metal or stainless steel material is indeed a smart choice.

Compared with cards made from paper and plastic materials, metal membership cards are way more durable. They are hard to tear, and the print cannot be disfigured and damaged easily. They are very thin, thus they are very handy and can fit purses and wallets perfectly. Since they are very customizable, you can design them based on your preference. Customizing them with designs that best represent your brand would also be ideal.

 

Closing Thoughts

The listed advantages above are some of the many reasons you as a business must include custom metal cards in your marketing campaigns.  There’s no denying that they would not just create happy customers, but would create a great impact on your business as well. The more benefits your people you reach, the more likely they engage with your brand.

 

How Can ODM Help?

Thinking of designing your own metal cards, but worried to whom you would ask for help? Cast that worry away. ODM Group would be happy to assist you!

Being in the sourcing industry for years, we pride ourselves on being one of the pioneers in helping businesses in producing the best marketing tools for their brand. We create different custom promotional giveaways and products, POS display units, and gifts with purchase ideas. We can also curate brand packaging designs and membership card ideas. Moreover, we have partnered with Mindsparkz, a team of creative designers, to help us meet our clients’ needs and expectations.

If you want to discuss more membership card customization and promotional product designs and ideas, do not hesitate to contact our team. It would be our pleasure to assist you!

Check out more membership and loyalty programs here:

 

More Blogs

To develop among customers, BP France allowed them to enroll with its loyalty gifts program. They can enjoy gifts depending on how much they spend on fuel.

 

Starbucks’ customer loyalty program indeed built a strong relationship between the brand and its customers. Learn more about this loyalty program here.

 

NTUC and Soup Spoon offered this membership promo gift to their customers. This promo gift allowed the first 50  to receive a complimentary thumb drive.

 

No one can stop Starbucks from surprising its valued customers. Check out this exclusive limited-edition Starbucks Mini Card during the Valentine’s Day celebration.

 

These examples of membership cards would give you the reason to improve your cards’ designs. Learn more about these USB membership cards here:

Frequently Asked Questions (FAQs):

What are the benefits of custom metal cards?

Custom metal cards have a lot of advantages to a business. They can help a brand to impress potential clients, represent the brand in the long run, and advertise brands better.

How do businesses use metal cards?

Businesses use metal cards like business cards, membership cards, loyalty cards, or rewards cards.

Do metal cards cost high?

Metal cards will cost a little bit more than standard ones, but you can find them for an affordable price when you work with the right company.

 

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