Are you looking for a simple yet affordable and long-lasting promotional product? Check out this stunning example by Lynx! The brand is currently offering a custom collapsible water bottle as an in-pack gift. The in-pack offer is part of a gift set and comes with Lynx Ice Chill Body Spray and Lynx Ice Chill Shower Gel.
Let’s talk about this promotion further in this blog. Let’s also explore the benefits and customisation available in using it in promoting brands.
Lynx is a brand specializing in men’s grooming products, hailing from France and under the ownership of Unilever, a company headquartered in London and Rotterdam. Its products are designed to cater to the preferences of the youthful male demographic.
What About Lynx’s Custom Collapsible Water Bottle?
Lynx’s promotional gift set with a custom collapsible water bottle is perfect for men with an active lifestyle. Not only will this keep them smelling fresh all day, but the gift inside the pack will help keep them hydrated! They can bring this to work or the gym.
What we like about this water bottle is that it is collapsible, compact, and easy to carry around. Lynx’s custom collapsible water bottle is ideal for travel, game day, and other outdoor activities as it is not bulky or heavy. Furthermore, once the bottle is empty, customers can fold the bottle and store it in their bag pocket.
Lynx’s logo stood out against the black bottle, and this neat, no-fuss design gives off a masculine appeal that suits their target market.
If you are targeting a group of customers with diverse interests, offering gifts that they could use daily is a clever idea. Lynx’s branded collapsible water bottle can be used by both men and women, sports buffs, and people with an active lifestyle. So, if you are considering customizing water bottles for brand campaigns, here are smart marketing hacks to help you fine-tune your strategy:
6 Reasons to Have a Custom Collapsible Water Bottle
1. Creative Sports Promotions
Sporting events, such as FIFA and the Olympics, open up a great opportunity to promote your brand to so many people. Water companies, as well as energy drinks and soft drink brands, often have sponsorship ties with sports teams.
You should take advantage of this season and give away products that sports buffs can use while they watch their favourite teams ace their game!
2. Custom Designs
You can custom-design them to suit your branding requirements. The shape, size, and colour can be made to match your current promotion.
For example, you can use colourful designs for summer promotions, famous cartoon characters when marketing to kids, and solid colours when targeting a wide range of customers. Take a look at this previous project:
These are silicone collapsible coffee cups for coffee and tea shops. As they are manufactured from silicone, they are durable and heat resistant. There is also ample space to print logos and brand names.
3. Health Benefits
Keeping yourself hydrated is very important, especially with today’s current health crisis. Hydration is key to strengthening your immunity and keeping viruses away. And if someone has medicines to take while they are on the road, a bottle of water could save their life.
4. Environmental Benefits
Help reduce the number of plastic trash by using reusable water bottles instead of having your drinks in plastic PET bottles and cups. With proper care, reusable tumblers can last for years, allowing you to enjoy your drinks while helping Mother Earth breathe.
5. Increased Brand Impression
According to studies, people are more likely to do business with companies that advertise through promotional drinkware. So, why not make a finer brand remembrance with a custom collapsible water bottle? Its ability to be compressed will surely stand out.
Once you get your customer’s attention, they will then be more receptive to your brand message.
6. Practical
Collapsible water bottles are compact and easy to carry when empty, making them convenient for on-the-go use. This practicality ensures that recipients are more likely to use the promotional item regularly.
How to Customize Your Collapsible Bottle for Promotion?
Customizing collapsible water bottles for promotional purposes is a fantastic idea, as it combines functionality with brand visibility. Here are some tips on how to design and customize collapsible water bottles effectively:
1. Understand Your Brand and Audience
Before designing your collapsible water bottle, thoroughly understand your brand’s identity, values, and target audience. Your design should resonate with your brand’s message and appeal to your audience.
2. Choose the Right Bottle
Select a high-quality collapsible water bottle with a good capacity and durable materials. Ensure it’s easy to clean and BPA-free for health-conscious consumers.
3. Logo and Branding
Feature your company logo prominently on the bottle. Ensure it’s clear, recognizable, and in line with your brand’s colour scheme.
4. Colour Scheme
Use colours that match your brand’s palette. Consider using contrasting colours to make your logo and message stand out.
5. Custom Graphics and Artwork
If your brand has specific graphics or artwork, incorporate them into the design. Be mindful of placement to avoid clutter.
6. Imagery and Icons
Consider adding relevant icons or images that complement your message and resonate with your audience.
8. Sample Mockups
Create mockups or prototypes of the customized water bottle to visualize the final product. This can help you make design adjustments before production.
Discover more water bottle ideas from ODM:
This custom water bottle is designed after a camera, with a lanyard. It is made from PET plastic that is BPA-free. It can carry up to 400mL of water to keep consumers hydrated throughout the day.
This reusable and refillable branded water bottle is made from borosilicate glass. Used with eco-friendly material, it can help save plastic wastes, which is one of the biggest problems when it comes to using plastic as water bottle material.
These bottles are shaped like soccer balls, making them suitable for the FIFA World Cup. Custom water bottles are an excellent way to promote the event while raising awareness about your brand.
This water bottle comes with an elastic wrist strap with a strong hoop to secure it on the wrist. Users can wear it the same way they wear your wristwatch.
To Conclude…
Lynx, indeed, wins at marketing through its custom collapsible water bottle. The water bottle’s novelty and practicality make it an excellent on-pack customer giveaway. Furthermore, offering a promotional gift that customers will not find from competitors gives them a huge advantage. This is because shoppers are more likely to choose brands that offer something extra. In addition, studies have shown that they increase the likelihood of impulse buys and repeat purchases!
The Role of ODM
Should you need help with sourcing and manufacturing custom collapsible water bottles for your company, do not hesitate to contact ODM. We have product designers and merchandisers in our headquarters in China, Hong Kong, and Vietnam.
Get in touch with us today so we can get started with your next project! Meanwhile, be sure to check out some of our out-of-the-box product ideas and brand case studies from our online magazine.