Retail Display Lighting: How Illuminated POS Cut through the Noise?

Retail display lighting can have a major effect on sales and customer satisfaction. It is often used to draw customers into certain products or locations in-store with great visual appeal and an inviting atmosphere that makes them want to spend money.

In this blog, let’s look closely at this excellent example from Paradontax. How can the brand cut through the noise of retail with its illuminated end cap display?

Paradontax is a brand that offers oral care products for gum health. Its specialist toothpaste is specifically designed to keep gums protected from problems which may lead to bad breath, red and swollen gums, and over time, gum recession, loose teeth and ultimately tooth loss.

Parodontax toothpaste is available in two varieties including Daily Fluoride and Ultra Clean.

How Paradontax Utilised Retail Display Lighting?

Placed at the end cap, we could not deny that this strategic location already benefits the brand.

Retail end caps are the perfect place for brands to showcase their best products and place them in a prime spot for customers to see.

They provide a visual cue to help shoppers make decisions more quickly and easily.

But what made this point-of-sale display more stimulating is its retail display lighting!

The lights are mounted behind the shelf edge panel that illuminates directly to the products.

We love how through the use of LED strip lights, the brand is able to take an average retail end cap design to the next level.

It is also worth noticing how the product shelf display incorporates a digital advertising board that displays information about the products.

Consequently, it makes it easier for customers to view the information about the company and its products without them having to leave their current location. This is really helpful in customer purchasing decisions and encourages impulse buys.

How Does An Illuminated POS Cut through the Noise of Retail?

1. Better Product Visibility

The right lighting can make or break a sale, and it’s a crucial part of any successful business.

Display lighting makes products more attractive and easier to see. This helps shoppers identify potential purchases, which increases sales.

Without good visibility, this isn’t possible — which is why it’s so important that retailers invest in good product visibility through the use of effective retail display lighting.

2. More Effective Merchandising

Retail display lighting is an important part of a store’s visual merchandising, helping to create the right mood for customers.

An illuminated POS display can give your merchandise a premium look and feel which can easily grab their attention and create a more attractive shopping experience.

As a result, this will lead customers to spend more money on your products than they would otherwise spend on similar goods at the store.

3. Gives An Aesthetic Touch

People are drawn to bright areas, so if you want people to notice your products or services then you need to make them stand out from their surroundings.

Display lighting can be used in a variety of ways to create striking effects that will catch people’s eyes and draw them into your location inside the store or business premises.

This makes customers feel like they want to walk over and grab those products because they look so amazing!

4. Increase Sales

It’s no secret that most people shop with their eyes first. If they don’t like what they see, they’ll probably move on to another retail aisle.

This is why it’s so important to make sure you have the right display lighting in place. The right lighting will draw customers in and give them a reason to stay at your location longer than they otherwise would have done.

They’ll be able to see everything on offer clearly and easily, which means they’ll be more likely to make a purchase.

5. Improved Brand Image

The first impression is the most important. It sets the tone for how your business is perceived.

Displays are a great way to make an impact, but if they are poorly lit and cluttered, customers will not be able to see what you have to offer.

Well-lit displays give a better impression of the quality and value of products on offer.

The right amount of light can make even inexpensive items look more expensive than they are, while dimly lit displays can make even high-end products appear cheap.

Lighting is one of the most important aspects of retail display.

It can be used to make your brand stand out, increase sales, and create an atmosphere that will attract customers.

Let us show you how to achieve an innovative POS display that leverages retail display lighting and can make a lasting impression on your brand with the help of our POS designers:

Scroll down to find more examples of retail display lighting solutions leveraged by different brands:

Make Your Brand Stand Out from Competitors with LED Shelf Display

Increase Visibility with LED POS Product Displays!

This Cool LED Store Display Makes People Crave for Ice Cream

4 Ways LED Lightbox Displays Can Add Value to Your Business

Winning In-Store Shelf War with LED Point of Sale Displays

LED Promotional Display by Paco Rabanne: Eye-Catching and Effective

Utilizing LED Custom Display To Spark Curiosity

To Sum It Up,

Retail display lighting is essential to bringing your brand to life and making your products pop. Whether you’re looking to create the perfect mood or highlight specific items, retail display lighting can help you show off your products in the best possible way.

Does this illuminated POS display idea inspire you? Would you love to know more about how you can take advantage of retail display lighting in your in-store marketing?

Get in touch with the ODM team today and let us help you take your POS display branding to the next level. Discover the endless possibilities we can provide to bring your marketing and promotions to life!

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple yet practical such as these retail display solutions and other on-shelf accessories for maximised brand exposure.

Our team also specializes in product sourcing, manufacturing promotional giveaways and superb POS displays for the retail sector.

More Retail Display Ideas: