Custom Storage Bins: How Dettol GWP Relayed Brand Reliability?

Businesses that have been in the industry for years know how to keep their consumers and attract new ones. They’re mostly not afraid to try new marketing strategies, use tested ones or a combination of both. In this blog, we’ll take a look at Dettol’s custom storage bins and how this proved the business is in it for the long run.

Dettol’s Custom Storage Bins Promotions

In one of Hong Kong’s supermarkets, Dettol, an established company of disinfectants and cleaning supplies, offers custom storage bins as a promotional gift alongside 3 bottles of 1.2L disinfectants. The bundle is offered at a discounted price for a limited time.

How This Promotion Cleverly Communicated Dettol’s Brand Reliability?

1. Dettol as a licensee.

Collaborations like this one between Dettol and LINE Friends go through a product licensing agreement. This agreement gives both parties a shared profit over merchandise production. The licensor (LINE Friends) gives the licensee (Dettol) permission to use their famous characters in Dettol’s merchandise.

Product licensing agreements allow licensors to set standards in the production of their core business. Following this, huge brands such as LINE Friends mostly have strict quality standards to maintain their reputation.

This only means that Dettol ensures quality in their business to pass these standards and produce branded merchandise with LINE Friends.

2. Custom storage bins’ durability.

Transparent custom storage bins can be made from a variety of plastic materials. However, the usual type of plastic used is acrylonitrile butadiene styrene (ABS Plastic).

ABS has high tensile strength and is resistant to physical impacts and chemical corrosion, allowing custom storage bins to withstand heavy use and harsh circumstances. A fitting material for promotional merchandise of a brand people can rely on.

Similarly, Dettol has been in the industry for 80 years. Ensuring to keep its consumers safe from illness-causing germs. A custom storage bin with a durable quality communicates its sincerity about staying with its consumers for a long time. And that it can be relied on for their safety.

3. The practicality of custom storage bins.

Custom storage bins have a variety of functions in people’s everyday life. It can store food, clothes and other necessities. Moreover, it can also function as a carrier to move things around.

Another good thing about this is its wide market. People of all ages and from all walks of life use a storage bin. Especially to organize their things. Furthering Dettol’s purpose of becoming a reliable brand for all people.

4. Its neatness.

The custom storage bins are sturdy but transparent. It allows people to immediately see what is inside. This promotion clearly lets people know how many Dettol products are inside the bins.

When people finally use it in their homes, this transparency also allows them to immediately see what they put inside. It saves people the time of rummaging through bins before seeing what they need.

Aside from that, it’s a wise decision to use the signature green colour of the brand in the handle and locks. The green colour makes a great accent to the bin’s transparency, all the while reminding consumers of the brand.

What Can We Suggest?

• Use of promotional stickers.

Upon closer look, however, we saw that these custom storage bins are not branded. Though the brand used its signature colour, it wouldn’t hurt to play safe and put its brand in the bins. One way of doing this, aside from the thermal transfer, is using custom stickers.

This way, consumers will be reminded of the business securely and will help build brand loyalty.

To get more ideas about promotional stickers, we listed here some blogs for you:

A simple, neat and still eye-catching hologram sticker work for two reasons: it can help your brand be seen and it can tell consumers that the promotional merchandise is authentic. Learn more how it can help your business in this blog below:

Your brand identity and image are crucial in building your customer’s trust. These vinyl stickers are colour-changing and would definitely get your consumer’s attention. Check all the details below:

Highlight your product with these LED stickers! As easy as a push on a button, this LED sticker would literally make your product a highlight of the store.

More Dettol marketing strategies to learn from:

In another collaboration with LINE Friends, Dettol proved they keep their consumer’s needs on top of its mind by offering branded insulated bags. Check more details of this promotion below:

In UK’s biggest supermarket, Dettol ran this exciting promotion to tap into their football lover consumers. This collaboration with the England football team was marketed using a bespoke FSDU. Read more below:

People are constantly on the lookout for products that will make their lives easier. This custom hand sanitiser holder is a simple yet really useful item.

Check this retail end cap display by Dettol and how it caught its consumer’s attention from promotion placement to shelf signage and banner.

If you’re looking for a promotional bag, why not try a trolley? Read how Dettol used this promotional product as a gift with purchase item!

Essentially,

Dettol has been in the industry for decades and already has loyal consumers. What this promotion helped us understand is how they managed to maintain this loyalty for years.

Just like Dettol, it’s important to set your marketing goal and business philosophy, and then tailor your marketing strategy to it. This way, the merchandise you will use will help emphasize your business’ values and relate better to consumers.

Let Us Help!

ODM is a company specializing in customization, sourcing and production of promotional products. For two decades, we’re helping businesses find their branding from POS displays to corporate giveaways and gift with purchase.

It is our mission to ensure brands receive the best promotional and marketing merchandise available. Contact us today!

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