Outdoor LED Advertising Panel: Why Is It Advantageous To Your Brand?

These days, when people go out of their homes, they immediately see all forms of out-of-home (OOH) advertisements. From small fliers to huge billboards. However, one of the most effective ones out there is an LED advertising panel.

Compared to most OOH such as street advertising furniture and bespoke display stands which requires great creativity to pop out, an LED advertising panel immediately gets attention. Its strategic placement on building walls and poles elevates its position so it’s easier for people to see.

Consequently, here are some more of its features and why it can be beneficial to your business.

Outdoor LED Advertising Panel Features

Energy Saving

LED stands for light-emitting diode. It comes in a small size that has the property to reduce light when electricity passes through it.

It already saves 75% more than other types of lighting. Moreover, it produces less heat which contributed to low energy and a longer lifespan of the advertising display.

Adaptive Brightness

The outside LED advertising panel adjusts its brightness depending on the time and light of the day.

It can adapt to the brightness of the day to ensure people will see the advertisements. Alternately, it can adjust to lower the brightness during nighttime.

Remote Controlled

The advertisements that you want your target market to see can be controlled in various ways.

One of those is a remote control and a laptop and can play the advertisements asynchronous or synchronous.

Weather Resistant

The materials used for the LED advertising panel are all weather resistant. It has an IP65 protection grade.

Generally, that means the panel is totally protected against dust and low-pressure jets of water from all directions, with limited ingress permitted for the latter.

Advertising in LED promotional display panels allows vibrant videos to play for people to watch while waiting for the bus or the stoplight to cross the street. It captures their attention and instantly generates interest which leads to new customers in comparison to printed ads.

In addition to that, you can run multiple ads in a day, maximising exposure for each of your products to the moving population. It also allows you remotely control it and simultaneously play the ads in different places, exposing your brand to new and different markets.

Why An Outdoor LED Advertising Panel Will Be Advantageous to Your Brand?

• It’s highly customizable.

The LED advertising panel can be mounted on the wall or in a pillar which would allow the panel to be bent. So, whether you want to get your audience looking at your LED advertising panel even when they’ve long passed it or to straight let them see the bigger picture is up to your marketing needs.

Furthermore, the size and the specificity of the material to be used can also be aligned to your business. It allows so much freedom for customization to get your consumers looking at your advertisement.

• It is low maintenance.

Outdoor displays must be weather resistant like this LED advertising panel. It’s what allows it to last for a long time and makes it low maintenance.

While you still need to attend to it, it only needs to be dusted with compressed air in wide sweeping motions without stopping at a single point.

• It is lasting.

These LED displays have a maximum lifespan of 100,000 hours which would translate to 45 years if you operate them daily for 6 hours.

It means you can run as many advertisements as your business needs without purchasing again every time you need it. It’s a durable investment that would return to you through years of availability and increased exposure to the target market.

• It’s practical.

LED advertising panel allows businesses to cater to the attention span of the people. The moving advertisements instead of an image better capture the people’s eyes.

Aside from that, it gives your brand the freedom to conveniently run these advertisements through remote controls or laptops.

A good place to put your LED advertising panel with high foot traffic is a bus stop or any waiting shade for commuters. People will undoubtedly see your advertisements they can’t skip. Enforcing your brand and increasing brand recall. Read more here:

Here are how brands use outdoor advertising displays in their promotions:

Outdoor umbrellas are serves as a shade people go to when they’re seeking to rest. Check out how Nestle utilised a branded umbrella for their brand.

This branded outdoor menu display case made all the difference in attracting customers’ attention. The clear and easy-to-read menu keeps people comfortable coming back for more.

From the brand’s hanging storefront signage to the outdoor message board, people couldn’t help but stop and look at these outdoor displays of the renowned British pub, The Colonies.

Ever heard of a custom fridge cover for an outdoor advertising display? No? That’s why this fridge cover from Selecta stood out in the busy street of China. Read more here:

Outdoor displays can withstand the weather, come in unexpected forms and can extend visibility to passersby even when you’ve already closed the business for the day. Just like this display from Pizza Express.

In Conclusion,

Investing in an LED advertisement panel is an advantageous move that will benefit you for a long time especially if it’s placed in a high-trafficked area. People of all ages and preferences will be aware of your brand and curate interest.

The important thing is to invest in high-quality LED advertising panels to convert that interest into sales. If you want to reap the advantages of this outdoor display for your next promotions, email us with the product code: ODM-4178 to get a quote today!

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