Branded Outdoor Umbrella: A Quick and Simple Guide

Promotional outdoor displays can help keep your business present even to passersby. It helps increase brand recall and awareness. However, this increase can be doubled when people get to interact with these promotional displays. For this reason, a branded outdoor umbrella is the perfect outdoor display.

It can be quite tricky to find a fit outdoor umbrella so we’re here to help you know your choices. From the parts and how you can be creative with it to the ways you can brand your outdoor umbrella so you’ll remain on top of your consumers’ heads.

Parts Of A Branded Outdoor Umbrella

Finial

This is the top decorative part screwed to the branded outdoor umbrella that anchors the canopy fabric to the pole.

This can be the simple and direct finials we usually see or it can be designed after your logo. It can slow come in a circular shape or animals such as birds that appear to rest on top of your outdoor umbrella.

Vent

The vents are openings in between the overlapping canopy that allows strong gust of winds the pass by without tipping the brand outdoor umbrella.

These can be simple vents, but their edges can also be designed to look better when strong winds pass by.

Canopy

Canopy is the main fabric being supported by the ribs. It provides the shade of the branded outdoor umbrella to its customers.

The flexibility of this umbrella part allows you to brand it on both sides. You can opt to put your logo or company outside for people to see and put a different image inside for customers to look at.

Pulley

The mechanism that makes it easier for people to open and close a branded outdoor umbrella.

There are also other options such as a cranker that can be manipulated from a sitting position. The important thing here is to know what your consumers prefer and what would work best for your brand.

Rib Assembly

These are the long and thin poles attached to the main pole that supports and spreads out the canopy.

Panel

A branded outdoor umbrella has 4 or more panels. These are the spaces in between two ribs and the canopy part in between them.

Hub Runner

This is the mechanism that holds all the ribs and runs up and down the pole in the opening and closing of the branded umbrella.

Tilt Mechanism

This is a mechanism that allows the branded outdoor umbrella to be titled where the sun shines. It ensures the people will be under the shade no matter what time of the day it is.

Pole

The main pole to which everything is attached while connecting the canopy to the base. It ensures the umbrella will be tall enough to give shade and comfort to people.

This pole can be decorated using LED lights or other eye-catching decorations to attract your consumers.

Base

The base is the heavy foundation that secures the outdoor umbrella in its place and keeps it standing upwards. It can also come in various shapes and sizes.

Base Tube

A part of the branded outdoor umbrella base that the pole slides into to stand firm on its spot.

How To Brand Your Outdoor Umbrella?

1. Screen Printing

Screen printing is the process of using a stencilled mesh screen and pushing ink onto the fabric. This type of branding is best used for mass production of promotional merchandise because it’ll cost less using the same screen for the same design.

It can also produce more vibrant colour and pleasing tactile quality to the print which people continue to choose over other printing processes.

2. Heat Transfer

This printing process is using heat to transfer an image or logo and design to the fabric from a special type of wax. The fabric is stretched during the process to make the image permeates the fabric.

This is ideal to use in items that will be exposed to elements such as an outdoor umbrella or a sports uniform. Heat transfer is also best used for photographic image designs.

3. Digital Sublimation

Sublimation is a chemical process wherein matter bypasses one state and goes directly to the next phase. From solid to gas, bypassing liquid. Sublimation printing uses this chemical process to create customised designs on fabric and hard materials.

This type of printing penetrates the fibre of the fabric and permanently bonds to it. As a result, the design can be extremely detailed. This is best used for polymer fabric or has a blend of polymer on it.

How Can a Branded Outdoor Umbrella Benefit Your Business?

There are a lot of benefits to an outdoor umbrella and we’ll take a look at them through this branded outdoor umbrella of Nestle that we spotted on one of our walks through Hong Kong.

1. Your brand will be perpetually present.

Branded outdoor umbrella is functional all year-round. It can be used through the harsh summer sun and the cold rainy days. This means whatever the weather, your brand will remain visible to people without being out of place.

Whether people will seek the shade of your outdoor umbrella or simply pass by, they’re bound to see your brand.

2. It requires less attention for maintenance.

Another good thing about this is a branded outdoor umbrella takes less effort and attention to keep clean and remain in a good state to carry your brand. At the end of the day, you can just pull its pulley down to close it.

When setting it up, you don’t have to do anything else as well except place it in its designated spot because it can stand on its own.

3. It is durable and can be creative.

Depending on the material you choose to use for your branded outdoor umbrella, it can last for years. The canopy can be made from various materials such as polyester and canvas which could also be anti-UV rays.

Its base can be made from iron, resin and metal which could also come in different shapes and sizes. Moreover, its pole can be made from aluminium, fibreglass and wood.

Aside from the customisation of both sides of its canopy, this branded outdoor umbrella also has LED lights circling its pole that will certainly catch people’s attention. Thus, making sure the place can still be inviting and comfortable to customers even during the night.

4. It creates a good impression.

Oftentimes, people seek shade to rest from the day’s work. A branded outdoor umbrella like this is the perfect spot to breathe because it does not confine them but still gives them the coolness they need.

Furthermore, a branded outdoor umbrella also doesn’t pressure people to buy something in order to rest for a while. It can be an important factor for these people to remember your business in a good light.

Here are how other brands made sure their outdoor promotions will be interactive:

Grimbergen made sure people will find them when in need of rest with its branded outdoor umbrella. The wide umbrellas never go out of style. Check out all details here:

In the busy streets of Hong Kong, Selecta stood out with its red outdoor fridge and fridge cover. Anyone who passes by wouldn’t miss the brand and would surely crave some of its products!

In this promotion, Cartier made sure its outdoor display will be huge and interactive! The brand used a Ferris wheel which also turned out to be the biggest advertising Ferris wheel in motion in Asia!

Essentially,

A branded outdoor umbrella can be a constant advertisement of your brand all year long. It is durable and can be customised according to your branding as well. If you’re looking for a promotional display that people will interact with and will be more memorable, a branded outdoor umbrella is ideal for your brand.

And if you’re looking for assistance, we can help you! ODM specialises in customising promotional merchandise and displays with decades of experience in this field. We also have our own product designers, Mindsparkz, who will closely work with you from brainstorming to production. It is our mission to ensure your concepts will be brought to your market.

Furthermore, we also offer a wide array of services such as corporate giveaway merchandise, gift with purchase ideas, virtual event swag bags and free standing display units. We would love to work with you. Feel free to contact us today!

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