5 Reasons to Use Branded Beverage Crates to Boost Brand Visibility

Beverage crates are containers used to ship bulk bottled beverage products, particularly for beer, mineral water and soft drinks. But have you ever wondered how well-designed branded beverage crates could help you stand out from your competitors and get more attention for your brand? How do they work to give your business a competitive edge? Let’s take a closer look at this blog.

We are able to catch a sight of these creative outdoor branding ideas during one of our trips to Germany. At first glance, you might think that they are just ordinary outdoor furniture branded with Fritz-Kola as the first example.

But as we approached closer, we found out that this makeshift table is made out of beverage crates! How cool is that?

 

We totally love how these bottle crates are repurposed as pieces of furniture for outdoor advertising. By simply adding a block of wood at the top of the stacked containers, the local business behind it is able to produce furnishing that is totally attention-grabbing and purposeful.

Since the crates are made from high-quality plastic, they are guaranteed durable and long-lasting. How does leveraging branded beverage crates boost brand visibility for your business?

 

5 Reasons to Use Branded Beverage Crates

1. Beverage Crates are Highly Available

Due to their promising features and rational functionality, especially for improving logistics solutions, reusable bottle carriers are highly available and linked to beverage distribution. According to Future Market Insights, the steady growth of the beverages industry over the past decade has substantially increased the demand for beverage crates.

This means that they are widely accepted in the industry and are readily available. Utilizing them for other purposes apart from their original function is just one way of upcycling and maximizing resources.

 

2. They Eliminate Packaging Waste from the First to the Last Mile

As mentioned above, beverage crates are highly durable. Even under the most rigorous manipulation procedures, they last for decades, and when the crates finally reach the end of their life, they immediately start their next life by being reground and turned into new crates. They are fully recyclable, so they eliminate packaging waste from the first to the last mile of their life cycle.

 

3. Branded Beverage Crates are Available in Different Colours and Sizes

Today’s beverage crate is not just used as the ideal logistics tool to transport beverages safely. Branded crates have a unique appearance that can differentiate your product from your competitors. They can come with full-colour prints with an extensive range of colours and sizes to choose from.

 

4. They Can Be Fully Branded to Stand Out in the Crowd

For maximum efficiency and productivity, bottle crates can be fully branded with bespoke and modern designs that are naturally visually appealing. They can be tailored according to your expectations and branding requirements, ensuring that they maintain a consistent visual identification of your packaging and promotional products.

Communicating your brand on the point of sales is crucial in supporting sales and marketing efforts. Our team of POS designers can help you position your brand in these branded beverage crates with their expertise in the product development process.

 

5. Beverage Crate Furniture is Perfect for Outdoor Promotions

Branded beverage crates are a new way to promote your business. They’re an eye-catching way to display your logo and message on the go. You can use them to deliver beverages at an event and turn them into makeshift tables and chairs after for outdoor marketing.

These crates are incredibly lightweight and easy to transport. They can be easily stacked for storage purposes too. On top of that, they are reusable and can be used again after some time, making them highly economical. Besides, they can be easily cleaned using soap and water, making them hygienic.

Beverage crates also have great aesthetic appeal. They can add a stylish look to your business premises while serving your guests with beverages. They not only serve as an effective marketing tool but also give an elegant look to the place where they are used.

Here’s another example of branded beverage crates that are repurposed as outdoor furniture:

 

These beverage crates are branded with Lemonaid and ChariTea – organic brands and support Fairtrade and social projects. With every bottle of teas and soft drinks sold, the brand contributes to schools, solar projects and many other initiatives in South Africa, Sri Lanka and Latin America.

 

Our Takeaways,

Branded beverage crates are a great way to create a branded ambient space in your property while saving money and investing in something that is high quality.

Turning them into pieces of furniture is extremely useful for all kinds of settings and events like corporate parties, exhibitions, trade shows and more. We can easily customize them too with your brand logo and name, making them exclusive for your business.

 

Harness Our Creativity

Are you a brand or a company that seeks to promote its name through a wide range of custom indoor displays and outdoor advertising solutions? If so, feel free to contact The ODM Group today. Together with our design agency, Mindsparkz, we will help you create the best promotional tool that suits your brand.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet practical and beautiful such as these customized beverage crates. Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

We would love to hear from you!

 

Get Inspired With More Outdoor Branding Ideas Below:

With creative outdoor advertising on street furniture, you can easily connect with your target audiences even being away from the traditional advertising media. Read more about the ultimate benefits of this outdoor promotion strategy in this case study:

 

Cafe banners are commonly seen outside cafes and coffee shops. Have you ever thought of their benefits if you display them too outside your business premises?

 

How can planters do the talking for your business? Printing your business name or logo on the custom planters can help people recognize your brand. Find more reasons why you should include them in your outdoor promotions in this blog:

 

If your business is located in a high-end food street, how will you convince passersby that you are worth a shot? One way we found is investing in outdoor advertising displays that will make your restaurant welcoming for customers.

 

Outdoor promotional displays definitely play a big part in advertising brands. Almost all businesses, including those in the food and beverage industry, utilize such marketing tools. How can a creative outdoor sign display take your outdoor marketing to the next level?

 

Promotional outdoor umbrellas offer a unique, stylish and convenient way to bring your brand out there. How can you attract more clients and customers by including them in your marketing efforts? Learn more here:

 

Browse More of Our Latest Blogs: