6 Rules to Consider in Planning a Premium Whiskey Gift Set for Marketing!

What’s the Promotion All About?

Glen Grant and Wild Turkey have been featured as “Whiskey of the Month” in one of the stores we’ve visited in Vietnam. Their custom whiskey gift set ideas are displayed in a distinctive free-standing display unit. Moreover, the strategic placement of the items allows customers to spot them immediately.

Aside from the label at the top of the FSDU, the gift with purchase offer indeed makes the brand stand out in-store.

Glen Grant’s gift set consists of a 12-year-old whiskey, a highball glass, and a bottle of Fever-Tree premium soda water. The custom drinking glass is printed with the brand’s logo, making it more recognisable on the shelf.

Whilst, Wild Turkey gift includes Wild Turkey 81, a custom printed glass, and a bottle of Fever-Tree premium soda water.

Similarly, the creative product packaging adds appeal to these GWP ideas. The packaging of both whiskey gift sets comes in distinctive designs and comes in handy.

6 Rules to Remember in Planning Your Premium Whiskey Gift Set

When it comes to drinks, most brands offer gift sets as it helps them attract more customers and stimulate sales. If you are new to the industry, you’re likely puzzled about how to conduct a gift with purchase campaign.

Thus, whether you’re an owner of a startup drink business or a marketer, here are the things you need to know when offering premium whiskey gift set ideas.

1. Consider who your recipients are.

This is the very basic of running any business. You have to identify your target market first. To whom do you want to offer your product? Will you offer them to customers who enjoy a glass of whiskey every evening? To business people who are looking for gift ideas to give their colleagues? Retailers?

Putting your recipients in mind will help you decide what type of complementary item to include in your whiskey set.

2. Think about utility.

Secondly, think about how your customers will benefit from the deal you offer.

Let’s just say that your whiskey is good enough for shoppers to avail of them, but providing a complementary product that will be useful for them can make your primary product even more appealing to them.

Needless to say, customers always go after something they will get benefit from. Thus, this is something you need to take into consideration.

3. Set your qualifying amount and budget.

How much money are you willing to invest in your gift set idea? Make sure to be specific with it. If uncertain, seek advice from your team. Moreover, identifying the qualifying amount will help you decide your budget. One of the ways to define the spending target is to look at the transaction amount and number of items in an average order at your stores.

4. Consider gift set customisation.

Businesses have their objective when offering gift set ideas in retail. But if you’re a start-up business, your primary goal is to promote its product and brands and certainly generate sales. Therefore, customising your offered product is crucial for you. Ensure that you have the option to modify the item to something that will represent your brand, like choosing your colour and logo printing.

5. Think about how you will promote your whiskey gift set.

After planning your gift set idea, you need to decide how are you going to promote it in the market. Will you offer it as a GWP idea, a purchase with purchase product, a contest reward or redemption merchandise?

Identifying your purpose will help you decide how will you design and manufacture your item.

6. Choose your supplier wisely.

Remember, your chosen supplier can make or break your business. Any product you sell in the market represents your brand. So, it is important always to ensure the quality of every item you supply in the market.

In order to do that, you have to be wise in choosing your supplier. A good one will provide you with quality services that match your needs. Likewise, a company that genuinely cares will help you find the right product that will meet your budget yet with high quality.

Therefore, when searching for your supplier, always find a pioneer and a trusted one!

Other drink essentials to include in your promotional gift set:

Unlike regular whiskey tumblers with a smooth surface or detailed craftsmanship, this particular whiskey glass comes in a stylish twisted design. Not just perfect for enjoying whiskey, this glass is also perfect for other drinks.

This promo box set is composed of six promo whiskey stones and a portable bag. We used another quality of wood that’s a bit darker compared to the previous ones and has a secure magnetic closing.

These custom whiskey ice cubes are guaranteed safe to put on drinks. The material used in these accessories is food-grade; thus, you can ensure that they do not contain any harmful chemicals that may affect your customers’ health and the quality of the drinks.

See how other drink brands offer their gift set ideas in-store:

Bottom Line

Gift with purchase and gift set ideas are undoubtedly effective marketing strategies in the drinks industry. Glen Grant and Wild Turkey’s premium whiskey gift set indeed proves it.

This can also be possible for you! Combining your team’s creative minds and technological advancements can help create a promotion that sells and engages customers.

What Can We Offer?

If you plan to run promotions like this, we at the ODM team can help you make this a reality. Our experienced product designers from Mindsparks can assist you with your design needs! Aside from gift set ideas, we also produce custom marketing gifts, on-pack premiums, and all types of premium giveaways, promotional product ideas and creative free-standing display units.

We still have a lot of products and services in our store for you! Make sure to connect with our team to get started!

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