Ovaltine Remains Unbreakable With its Free Custom Printed Glass Idea!

Ovaltine continue to energise its customers with its winter drinks pack available in various supermarkets in Hong Kong. This drink gift set comes with one (1) Ovaltine Nutrious Malt Drink in a jar, one (1) Ovaltine in a pouch and one (1) Ovaltine’s classic custom printed glass.

 

What Do We Love About This Gift Pack Idea?

Not just for kids, even adults love Ovaltine’s delicious malt drink. Being in the industry since 1865, the brand continues to provide nutrition to everyone worldwide. Aside from its nutritious products, Ovaltine remains unbreakable through its classic yet effective retail marketing strategies.

Ovaltine winter drink pack is indeed a great way to advertise their brand in-store. Though gift with purchase is a common marketing tactic that most businesses use, Ovaltine’s GWP idea still appeals to shoppers, including us. And here are the reasons why:

1. Free drinking glass brings memories.

Who wouldn’t be familiar with Ovaltine’s advertisement featuring a young little girl? Anyone who grew up drinking this malt drink would definitely feel nostalgic upon seeing Ovaltine’s latest GWP idea. The brand tries reliving childhood memories with their free custom printed glass giveaway.

Another good thing that we love about this gift is that it complements the product being advertised. After all, what a malt drink without glass to mix the powder? Making the on-pack gift complementary to the primary item indeed makes this promotion click on the consumers.

 

2. Custom designed packaging fits the season.

Ovaltine’s promotion is intended during the winter season; thus, its packaging is designed to fit the season. The design only comes in white colour that still blends well with the orange packaging. In addition, the window-like cut out in the front of the packaging allows shoppers to see the actual products inside.

 

3. Gift with Purchase merchandise.

Ovaltine malt drink doesn’t just come one. This promotional gift pack set includes two malt drinks inside! Getting these two and a limited edition classic glass give more value to customers’ money!

 

Room for Improvement:

This GWP promotion is obviously a great one, especially for a brand in the industry for a long time. However, we’ve there’s only one thing that we found off about this in-store marketing: the improper placement of the product display.

 

We believe that this promotion will stand out even better if the products are displayed on their designated shelf or creative POS display. In that way, shoppers can easily locate these products in-store.

Here are examples of  innovative POS display ideas the brand might consider:

To ensure the safety of each item, a wooden display rack is perfect to use for Ovaltine’s promotion. They can customise the display with their brand colour and signature designs.

 

Since kids are Ovaltine’s primary consumers, they may opt for creative displays such as this one. Using an in-store display like this would surely entice and encourage shoppers to avail of themselves the items being promoted.

Marketing Lesson to learn from Ovaltine

When planning to run a GWP promotion, take note of the following:

• Consider your customers’ needs.
• Use complementary products.
• Make sure that the promotion is timely and relevant.
• Creative packing is a must.
• Designated retail/POS displays should be considered.

Other in-store promotions from Ovaltine:

Ovaltine offered this custom printed water bottle as an on-pack gift to its customers in the Philippines. Simple yet really practical and relevant, it creates an urgent call to action to shoppers right at the point of sale.

 

Here’s another exciting promotion we found in a supermarket in the Philippines. Customers have the chance to get a free popsicle moulder set and a premium lunch box upon purchasing their products. This in-store promotion undeniably became a hit to its young consumers.

 

The brand has teamed up with Pokemon to promote its drinks with collectable cards. Customers will get a Pokemon card for every purchase of four Ovaltine drinks. Incentivising kids with something that they can collect and play with made this promotion a surefire in the market.

 

In a Nutshell,

Custom printed glass is one of the widely used GWP items among beverage brands. Customisable, practical, and affordable, there’s no reason for them not to use this product. As glasses are greatly associated with their products, this fact gives them more reason to use them in whatever marketing strategies they have.

 

Let’s Work Together!

Want to make your winning move in advertising like how this custom printed glass breaks the noise in retail? Do you need promotional products and different gifts with purchase ideas that can match your brand’s mission? If you’re interested in advertising your business through promotional products, feel free to connect with us!

ODM Group has years of experience in the sourcing industry, making us one of the most trusted names in the country. We are an expert in providing custom promotional giveaways, marketing merchandise, and POS display units! Our product design team from Mindsparkz, ensure that we create the design that our clients need.

Let’s work and achieve your marketing goal together!

Here is another dose of gift with purchase ideas that might excite you!

 

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