Novelty Promotional Products: How To Make Marketing To Kids More Fun?

Marketing can surely be fun and practical at the same time! Ovaltine proves it with its latest retail store activation ideas in the Philippines. Take a look at how it brings smiles to its customers with its fun, creative and practical novelty promotional products for kids!

Ovaltine is one of the most popular chocolate drinks in the Philippines. Kids love this beverage as it can be served in many ways. Aside from its taste, its nutritional value makes parents choose this drink for their kids.

 

Ovaltine’s GWP Merchandise for Kids

Restrictions for kids started to loosen up in the Philippines last December. It was a perfect opportunity for brands to create promotional activities for children to recover and regain their loss. These custom branded novelty merchandise by the Ovaltine brand is one of the hottest examples we have seen in the retail market in the Philippines. But what’s with these promotional items that make them ideal as promotional items for children? Let’s dig deeper!

These retail promotion ideas we are talking about include a free set of popsicle moulders and a free premium lunch box. Let’s talk about these two.

• Popsicle Moulders

One set of ice-cream pop comes in three moulders. For every purchase of 840 grams of Ovaltine All-in-One, customers can get this set of red popsicle moulds in each pack. For only 235 pesos, children can enjoy making fun of homemade ice cream with these GWP product ideas!

 

Silicone moulds are fun and excellent seasonal promotional products because they are easy to manufacture into different designs. On top of that, customers can also utilise them for a wide range of applications, from making custom shapes of confectionery products, flavoured ice cubes and novelty cakes.

Check out other reasons why would you love to include them in your complimentary gift with purchase or on-pack offer in this blog:

 

• Premium Lunch Box

Customers can get this free premium lunch box idea for free whenever they buy two packs of 495 grams of Ovaltine All-in-One. This promotional lunch box comes in red colour. Its cover has a school-themed design and is branded with the company logo.

 

Aside from lunch boxes, you can also consider giving away branded water bottles to young audiences. This branded merchandise idea will not just be loved by them but will also garner the appreciation of their parents. Check out the blog below to find fun and engaging water bottle designs:

 

How to Make Marketing to Kids More Fun?

Marketing is complex and time-consuming, yet you don’t want to let your efforts turn to waste. However, planning for your next marketing moves shouldn’t always be energy-draining, especially when you’re promoting your products to your younger consumers. You don’t need to make your promotional campaign for kids complicated. Remember, younger ones are easy to please.

And that is precisely one of the reasons why we love Ovaltine’s promotional items for their young customers.

1. Play up with your products’ visual elements.

This first tip is essential for kids who cannot read yet. If you cannot feed their mind, try to please their eyes instead. Be creative and play up with your product’s visual elements. Be smart and conduct thorough research to understand your customers’ interests. Since kids cannot fully grasp your brand story, let your visuals do the talking for you.

 

Having said that, we believe that these novelty promotional products from Ovaltine are perfect examples of these. With their bright colours and adorable designs, it’s hard for children to ignore these items.

 

2. Promote products that appeal to kids and their parents.

As a business, you should not ignore the parents — the ultimate purchasers of the product and the money-spending decision-makers. Give parents something that will make them think your brand’s worth to their children.

 

Indeed, parents and kids will enjoy these promotional products for kids. Both freebie merchandise ideas foster bonding between parents and children and promote healthy eating.

Ice cream making is a great family bonding; thus, Ovaltine’s popsicle moulder is undoubtedly something parents and children would surely love. Making ice cream is a fun activity that isn’t typically part of their routine. Therefore, it is something that they would always look forward to.

Though physical classes are still limited, it won’t stop parents from preparing their kids’ favourites to pack lunch meals. Moreover, Ovaltine’s custom lunch box could be the best way to encourage healthy eating among children. But of course, to make it effective, parents should also be creative in how they present and cook their foods.

 

3. Keep children’s safety in mind.

Above all else, children’s safety should always be on the top of your priority. Ensure that the products you are offering are free from chemicals that may cause them harm. Aside from safety, make sure that the product you choose can provide them with a new experience and something that can foster growth and development.

Ovaltine’s on-pack merchandise is safe for kids and provides a new experience for them. As mentioned above, ice cream making is not a usual activity for families; therefore, it is a new thing for them to do. Moreover, promoting healthy eating is something that the brand has always had in mind since the beginning.

 

More of Ovaltine’s Promotional Merchandise

Ovaltine utilised thus custom printed water bottle as an on-pack gift before. Simple yet practical and relevant, it creates an urgent call to action to customers right at the point of sale.

 

Trading cards have been a trend in the past years. Ovaltine never let the craze pass without adapting them in its promotion. The brand has teamed up with Pokemon to promote its drinks with collectable cards. Customers got the chance to collect a Pokemon card for every purchase of four Ovaltine drinks.

 

Thinking of branded novelty items to include in your next marketing campaign? Check out this compilation of out of the box ideas we prepared for you! Don’t forget to quote the product codes mentioned by sending us your email of inquiry. 

 

In Conclusion…

Kids are an essential demographic; and an essential marketing target to some companies, including you. Though easy to please, you should be wise in choosing the promotional products you use in marketing. Whilst kids are your primary target, you should also consider parents when strategising your promotional activities. Furthermore, though it should be taken seriously, remember that marketing to kids is something that your team and your audience should enjoy.

 

How Can ODM Help?

Offering a practical gift with purchase merchandise like Ovaltine’s novelty free products makes a promotional activity successful. So, if you are considering such items for your next marketing, ODM Group can help you!

Our team specialises in creating GWP merchandise and producing custom promotional giveaways and other unique and high-quality promotional products. Since 2003, we have been helping local and international brands to turn their ideas into life in partnership with Mindsparkz, our team of experienced product designers.

 

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