The French-style bakery Pat’a Chou in Vietnam have designed custom branded products for their customers to purchase. This intelligent strategy is a great way to gain exposure whilst cutting costs because not only do customers display your brand, they also pay for the advertisement when they buy your custom branded merchandise! So why would you invest in uncertain advertising ventures when your patrons will publicise your brand for free?
So why are custom branded products great for advertising?
- Word-of-mouth advertising – Branded promotional gift sets are a great way to gain attention. Any lucky receiver of your product won’t be able to wait to tell their friends and family about the delight they experienced when presented with such a heartfelt gift. Therefore, you will be remembered with sincerity for providing such an enjoyable experience to your customers. This emotional connection is an ingenious way to drive organic advertising because your company will be discussed in the natural flow of conversation. This will lead to higher levels of positive brand recall in comparison to blatant in-your-face advertising.
- Personalisation – By adding your own artistic flair and brand name to your products, you really make them your own. When you create a memorable design, customers will be able to easily identify your brand. Therefore, when they spot others wearing your new releases, they’ll flock to your store to in anticipation of flaunting these products too! This custom canvas bag by Pat’a Chou is a great example of in-depth personalisation. The quintessential style of this French bakery has been captured in this illustration which is similar in style to Monet. From this subtle artwork, you can visualise standing in front of this Pat’a Chou, comforted in knowing that your favourite pastries are only an arms reach away!
- Visibility – Custom branded products are brilliant for advertisement because of their versatility! By designing items which are appropriate for any scenario, you will ensure your brand will always be visible to customers. For example, these branded tote bags are a multifaceted product because they are perfect for carrying shopping, as well as being used as a chic accessory for everyday use. When customers are out and about on their daily excursions, they will be proudly showing off their stylish bag which will grab the attention of even the most nonchalant wanderer.
Custom branded products are a profitable way for you to gain the exposure you deserve. Customers will promote your brand on their daily commutes, this will help create a large network of individuals who are aware of your company. As a result, it will be easier to target them as prospective customers because they’ll already have some feelings of familiarity with you. An additional consideration could be the environmental impact of your products. In an effort to save the Earth, many countries are beginning to implement taxes on goods which are harmful to the environment, such as single-use plastic bags. Therefore, now is the time to start creating branded promotional products which reduce your carbon footprint! For example, custom eco-friendly bags are not only reusable, but they look amazing too! This idea will resonate with any environmentally conscientious customer.
ODM could help you create your very own custom branded products!
Are you a proud shop owner or company who wishes to gain brand exposure? Look no further than ODM! ODM has a specialised group of designers that will be able to cater to your various needs. Our team will be able to help you every step of the way to ensure the best experience possible so contact ODM today!
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