Creating Awareness is so important for products on sale in a shop. A good POS display will grab customers’ attention and this example of promotional display is from Zhuhai in China. In most retail shops you can see many types of POS display to target customers. Let’s check out on how Toly Bread promotes its products by using a bakery POS stand.
By the way, looking at the positive, they must be doing something right since the display is empty. Looking at the negative, perhaps could improve with a message to staff to call and order more stock when sales are high.
What do we like Toly Bread’s Bakery POS stand?
- Header’s Design – Toly Bread uses the header to advertise the products, brands, and features of the products. From the information on the header, customers know what the product and brand is offering. In addition, some of the POS stand will emphasize its idea with using shelf talker. Check out our previous blog In-store Display: Promotional Shelf Talkers by Sunlight Vietnam
- Lightweight material – The bakery POS stand’s primary material is made of wicker basket as base. This kind of display is often lightweight and easy to move around your store. And, it also convenience to pack up and assemble at location.
- Cozy design – A human feeling can influences consumer behavior. In most of the buying time, humans still rely heavily on emotions when making decisions. Toly Bread decorated its POS display with using plaid. The cozy plaid looks like tablecloth and provides a homely feeling for everyone.
Benefit of using POS stand:
- Awareness– POS stand is a platform for communicating with customers. It displays the real product, so customer can make the decision through what the product they touch, smell and feel. In addition, the products which place on free standing display unit has less competitiveness compared to other brands.
- Functional – This POS stand not only use to advertise the new product of the brand, but also can promote the sales such as new packaging of existing product, on-pack promotion and gift with purchase. It is profitable as can be reused for future. In addition, POS stand is also one of the custom in-store display.
- Impulse sales – POS stand are frequently used to encourage impulse sales. Toly Bread sets up its POS near store exits. Thus, increase the rate of impulse purchases as customers leave. It also helps to increase their customer attraction and awareness.
Overall, POS stand is a part of the marketing strategy. It drives customer to buy the product to POS display. I’m sure POSs stand and display can help you to meet your business needs!
If you are interested, feel free to contact us anytime. Our ODM team can help you to design a great and creative idea for POS stand and display, no matter what industry you are in!
Here are the related blog about POS display, please check out:
The goal of cardboard POS display is same as Bakery POS stand. There are many product of brand are using this kind of POS display to attract customers in retail shops.
This blog explains on what benefits of using POS display and promotional product for drinks promotions.
How to attract customers’ attention and make some difference on festival day? Ferrero, a great brand example is using custom POS display to create brand awareness on Chinese New Year.