Marketing With Custom Design Keychains: 5 Tips to Do It Like A Pro!

Why are custom design keychains so popular? Is it their usefulness in keeping keys together? Or their variety of shapes, colours and styles? Perhaps they’re popular because they make unique gifts to give to friends and family.

Maybe it’s a combination of these things. But more likely, the reason so many people love keychains is that they’re fun! Take a look at these adorable keychains we spotted in China.

 

Because custom keychains are so small and inexpensive, people often collect them as souvenirs or as a way of remembering important events or people in their lives.

A keychain can represent an anniversary trip to London, a friendship that crosses state lines, or even just a favourite TV show. People will often attach them to backpacks or purses instead of keeping them on their keys, which gives them more visibility to those around them.

If you’re looking for a promotional item that’s highly visible and can be produced quickly and inexpensively, keychains are an excellent choice.

 

5 Tips in Marketing With Custom Design Keychains

Having custom design keychains is not just about having the right keychains or showing off the design. It’s also about getting the word out to your target market so they can appreciate your product and purchase it. Here are some tips on how to market with custom design keychains like a pro:

1. Identify your target market.

Before you start designing your keychains, you need to take a moment and think about your audience. You should make sure that the people who will receive these items actually need them or will love them.

Who will be receiving the keychain? Is it men, women or both? Consider their interests and hobbies when designing the keychain. You should also consider whether they are young, middle-aged or older. These tips will help you choose the right colours, shape and size for the keychain design.

 

2. Consider what you’re trying to promote with the keychain.

When designing your custom key chain, think about what it is that you want people to remember about your business when they see it.

Is it a new product or service? Is it an event, like a grand opening or anniversary sale? Are you trying to generate interest in a new store location or expansion? Are you celebrating a corporate or personal milestone? Are you just looking for a fun reminder for customers and prospects about your brand?

The message should be clear and simple so that people who receive the keychain know exactly what it’s about.

 

3. Choose a model that best suits your brand.

A keychain is an item that gets carried around every day — and with every day, the number of people who will see it increases. Therefore, it is crucial to choose a model that best suits your brand and represent it in style all the time.

When designing your custom logo keychain, make sure that it reflects your brand. Pick a shape that you can associate with your business and can be easily identified by your recipients. Think about the colours that you want to use and how they will look on the item. Of course, the logo should be visible and placed in a way that attracts attention.

 

4. Choose the right material.

Keychains are available in a variety of materials including metal, plastic and leather among others.

Metal keychains are durable and can be used for long term marketing while plastic keychains are affordable options for short term promotions. Leather keychains will give your brand a sophisticated look while metal keychains can be used as high-end corporate gifts.

So, choose the right material according to the nature of your campaign and the brand image you want to project!

 

5. Decide how you will distribute them.

To make sure you get the most out of your custom keychains, you have to decide how you will distribute them.

• Give them away as a token of appreciation: This could include giving them after purchase or as part of a referral program. This is also an excellent way to show appreciation to customers who consistently do business with you and refer their friends and family members to you!
• Include them in packages: If you sell products online or send out samples, then you should consider including a custom keychain inside the package. This will give your branding the opportunity to be seen by more people. Who knows? Maybe they will become customers because they love your keychains!
• Offer them as part of a prize or raffle giveaway: Raffles and giveaways are always fun, but they are even better when there is something tangible that customers can get from signing up for them.
• Present them as brand souvenirs: Custom design keychains are the best choice for a souvenir when you have a trade show coming up or you are launching a new product into the market. You can give away custom design keychains to people who visit your booth at the trade show and in return, they will remember your brand for a long time.

 

With years of experience in this sector, this particular keychain manufacturer in China is among the frontiers in production.

Read why their products were highly appraised and approved by customers from the field of fabrication, garments, and home-fitting productions in this blog!

 

Here’s how brands leveraged custom design keychains in their marketing campaigns:

Check out how M&M’s chocolate keeps customers hungry with their cute custom keychains! The keyrings feature two classic M&M characters to represent two of their popular chocolate flavours. Our team spotted this redemption promotion at a 7-11 in Hong Kong.

 

Take a look at how LEGO created an adorable collection of custom cartoon keychains that served as promotional giveaways for its movie marketing scheme. What made them a hit among its target audiences?

 

We all know how Redbull maximize its marketing with flashy sponsorship and death-defying sporting events. But they are also offering simple marketing gifts to incentivize shoppers for their small purchases, such as this custom logo keychain as a bottleneck gift!

 

To Conclude,

These days, marketing is all about creating the right impression. In the business world, first impressions are essential to success. Your brand identity needs to be as strong as possible, and custom keychains can help you create a brand image that stands out to potential clients.

A branded keychain is more than just a way for people to keep their keys organized. It’s also a way for you to promote your business and create a lasting impression. A branded keychain will be seen by everyone who comes into contact with it, from friends and family members to complete strangers on the street.

 

Harness Our Team’s Creativity!

We understand that it can be challenging to find that perfect promotional product that makes your brand stand out and is something your customers will love. So our team at ODM works hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of their minds.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing custom branded merchandise that will go above and beyond your expectations!

 

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