7 Tips in Creating A Custom Shot Glass Design that Boosts Sales!

Liquor brands are among the most sought after in the market. They are also one of the most challenging due to the many variants and competition from other similar brands. If you want to make a stir in an already saturated niche, you need to use creative solutions to promote your liquor brand. One of these is creating a custom shot glass design to get the attention of your target market.

A well-designed product can do wonders for your business, especially if you’re selling them in-store. Here’s a fantastic example from Tundra Bitter!

 

Tundra Bitter, known for its desert liqueur with an incredibly pleasant mild and spicy flavour, contains twenty-three herbs combined into four infusions that form the unique bitter-tart herbal flavour.

We spotted this liquor gift set from the brand during one of our travels. A bottle of its desert liqueur came in every box and a pair of shot glasses that had their logo printed on them. We totally love the subtle hologram style of these promotional shot glasses and how it matches the spectacular label of the brand.

 

This made us think: what are the crucial factors in creating a custom shot glass design that sells? This is why we compiled the top 7 tips to help you design an amazing shot glass that will generate more sales!

 

Tips in Creating A Custom Shot Glass Design

1. Start with your brand!

Your branding is what makes your business unique. It is the story you tell and the community you create. Your branding should be at the heart of everything you do, including designing custom shot glasses.

Start by brainstorming ways that you can incorporate elements of your current branding into your new shot glass design.

 

2. Know your audience.

The type of people who will be receiving these shot glasses will play a role in how you should design them. This will help you narrow down your options for custom shot glasses. Who are you going to be selling the shot glasses to? Are they for a promotional event or a corporate party? Will they be used as favours? Maybe you want to sell them in your store or online.

Knowing your prospects’ preferences and interests will help you create a design that would capture their attention. This will increase the chances of customers buying your products.

 

3. Choose your ideal shot glass shape.

When considering shot glass shapes and designs, you need to know your options. Shot glasses come in different sizes, shapes, and styles.

It may sound like a simple task, but choosing the right shot glass can make a big difference in its overall appearance and functionality. It’s important that you choose the right one in order to create a compelling design that will get people to pick up your promo item.

Find out what’s selling in your market. Do a quick search online. Uncover what works. But don’t be afraid to experiment with new ideas, because there will always be a first-mover advantage.

Choose the right style for what you want to express. Take a closer look at Tundra’s custom shot glass design:

 

4. Utilise the right materials.

It is vital that you choose the right material for your custom shot glasses. The most common materials used for this product are glass, stainless steel and plastic. There are advantages and disadvantages in using each material so be sure to carefully weigh each one’s pros and cons before deciding which one to use.

 

5. Don’t go overboard with too many colours!

Colours can have a great impact on your customers’ buying decisions. They can make or break a design so take the time to choose the right combination for your custom shot glass design. You should choose colours that will catch the attention of people who look at your product. However, you should be careful not to use too many colours because this may become tacky.

While there are no hard and fast rules about how many colours can be used in a custom shot glass design, we usually advise our customers on using no more than two or three colours in their designs. This is because more than three colours can make it hard to differentiate between them and complicated patterns can be distractive.

Aside from the colour of your shot glasses, you should also consider the colour of your designs if they are printed on them.

 

6. Use simple and catchy fonts.

The font style is also very important in making your shot glasses look more appealing. You should choose a font style that will not be too complicated for people to read it easily.

If you put too many texts in a small space, the text will be hard to read and people may not bother to look at it anymore. The font style can also affect the personality of your brand or business, so make sure that the font style fits with the image of your company or brand.

 

7. Make sure your logo is clear and readable in your custom shot glass design.

The brand logo is an essential element in every product design. It represents your business and brand and it is what people will remember you by. That’s why you have to make sure that you have a clear logo that can be seen even from a distance.

When designing your custom shot glass, pay attention to the placement of your logo. It should be distinct and should not be overshadowed by other elements in the design. The size of the logo should be big enough that it is easily legible and recognizable.

 

Looking for unique drinking glasses to spice up your next promotions? Make sure to check out these bar promotional ideas we compiled in this blog!

 

Wrapping It Up,

Product design is a big part of your business’s success. It is one of the things consumers look at when they purchase products. It can be a deciding factor whether or not they buy the product.

You may want to think of shot glasses as the ultimate brand souvenir, but not just any shot glass will do. To gain maximum buyer attention and sales for your business, you need to come up with a custom shot glass design that truly fits the essence of your brand – one that is both functional and memorable.

 

Harness Our Team’s Creativity!

A great promotional gift idea for liquor brands, bars, pubs, nightclubs and restaurants. These shot glasses are also a fun way to promote drink specials, happy hours or even special events or concerts. It’s an opportunity! Don’t miss out on customising your shot glasses with bespoke design today.

Here at ODM, we’re working hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of your customers’ minds. Together with our POS design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

Don’t have an idea? Not a problem. We also offer custom product development. We can help you come up with an idea or improve upon an existing one!

You can also browse a wide range of related case studies on our online magazine to get inspirations:

 

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