4 Bank Marketing Ideas That Help Citi Maintain Client Loyalty

Some decisions are harder to make for customers than others. An example of this is a decision as to which financial institution they will trust their hard-earned money. Banks must be able to make this decision-making as worthwhile and rewarding as possible. Hence, we are featuring different bank marketing ideas starting with this example from Citi!

Bank Marketing: Incentivising Clients Every Step of the Way

Our team spotted this bank marketing from Citi, an American multinational bank stretching across nearly 160 countries. From the promotional banner to the branded tabletop, we had to stop and check out the promotional merchandise highlighted in the marketing campaign.

New customers can open a credit card account and receive one of the following branded merchandise: ceramic mug, stuffed toys, and promotional water bottle. Once the credit card is successfully activated, clients can receive a trolley suitcase for free!

The bank incentivises its clients in every step of the transactions they will be more motivated to do the necessary actions and finish the credit card activation. This way, they’re not just boosting the awareness of their promo, they’re also easing their clients into their system.

The client satisfaction with this bank marketing idea helps consumers form a positive impression of the brand. Ultimately, trusting the brand and the bank.

Bank Marketing Ideas from Citi

1. Ceramic Mug

One of the bank marketing ideas is a custom ceramic mug with a bamboo lid. The promotional mug has a matte finish designed with the bank’s brand colour.

On the other hand, its lid made from bamboo has a natural light colour which contrasts with the ceramic mug perfectly. Additionally, the custom lid has a hole especially fit for a straw so clients can drink from the cup without any worries.

If you’re looking for more promotional mug ideas, we listed some of them below along with the top 5 benefits your brand will enjoy if you use branded mugs for your promotions!

2. Custom Stuffed Toys

Citi bank also utilised stuffed toys for their marketing ideas appealing to a wider target market. The teddy bear’s size is around 20-25 cm which makes it very handy and can be displayed in smaller spaces like cars.

The stuffed toys have curly furs that add to the charm of the promotional merchandise, wearing a custom shirt with the bank’s brand. The contrast of the teddy bears’ colour with the branded bank shirt also works well.

Stuffed toys are timeless gifts that appeal to consumers of all ages. Not to mention they can also be displayed which maximises brand engagement and awareness. If you’re still hesitant to use promotional toys in your marketing campaign, we provided 5 convincing reasons for you here:

3. Branded Water Bottle

Another Citi bank marketing idea is a promotional water bottle. The bank used frosted plastic with patterns for the branded water bottle. It can hold water with a maximum temperature of 50° C and is estimated to hold at least 1.7 litres of water.

Ensuring your promotional water bottle has your brand name or logo is vital to further your business branding and maximise brand recall for your target market. With that in mind, find more ways to brand your water bottles here:

4. Trolley Luggage

Once new customers successfully managed to activate their credit cards, they will receive a free trolley suitcase. It has a market value of 100 USD which is definitely a steal for new customers.

The trolley suitcase is cabin size which means when travellers use it, it doesn’t have to be put in a separate cargo compartment since its size fits the cabin luggage requirements.

While a suitcase is a valuable merchandise on its own that will naturally attract customers, it can still be framed to be more enticing and useful for customers. Check out ODM’s latest offering!

More bank marketing ideas to get you geared for your next promotion:

Shinhan Bank presented sign-up merchandise everyone will find useful. Check out their bank marketing ideas from branded helmets to custom neck pillows in the blog below:

Standard Chartered‘s promotional merchandise tapped into the wider market through co-branded merchandise with  Hong Kong Disneyland which will be available for a limited time only!

For January 1 until March 31, 2023, Eximbank held 4 customer loyalty rewards that their clients can join and win high-end products. One of them is an iPhone 14 Pro Max!

In this promotion, an American bank, Vantage South, offered its clients a variety of promotional items they can find practical. Check out more information about the marketing campaign here:

DBS gave its new clients a wide variety of incentives and free gifts when they sign up for the DBS Compass Visa credit card. Find out its bank marketing ideas in the blog below!

Zojirushi thermal mugs are available in four different colours and the B.Duck travel suitcase is offered to clients by China Construction Bank for their Smart Kid Savings Account.

In Summary,

Assisting your clients and letting your prospective clients know about this assistance in advance makes the banking decision easier for them to make. The rewards they can get for each step are also a great motivation especially if it’s only available for a limited amount of time.

If you’re looking for an assistive hand to guide you through the design and customisation of promotional products for your next marketing campaign, ODM is here for you! Our decades of experience in the industry made us experts in it along with our creative team, Mindsparkz. Contact us today!

We will work with you closely for a quality product that will certainly form a positive impression of your brand in your consumers’ minds. If you’re looking for ideas, tips and tricks, you can also check out our magazine with over 8000 articles for you!

Browse More ODM Blogs: