Promotional Banner Pen

Why :   These promotional banner pens were made as part of a bigger campaign. Pens have always been a staple product in  the promotional merchandise industry. We’ve always believed that banner pens were their superior counterpart. Banner pens are interactive and engaging, allowing proper brand exposure. The banner pens also have the ability to store more content than average pens do – which is perfect for brands who want to send across a message.

What : In 2016, we helped manufacture these pens to help promote a competitive campaign. During the manufacturing process, we had to manufacture 2 types of pens ; winner & loser pens. These pens were distributed to their customers randomly. For those who receive the banner pen will be given a specific set of instructions in their banner page (with a url) on how to claim their prize. There are altogether 25/10,000 winner pens distributed. The instructions in the banners were in Japanese, German, French and English – to cater to different languages.

Product Specifications : Each pen was packaged into a paper tube packaging. Each pen also came with the web key (USB) that they can insert into their computer to direct to the link.

Branding Method : The campaign was called : “Message in a bottle”, a famously used term which complement the nature of this competition. Everything from the packaging, pen, banner and web key had to be branded accordingly.

Mechanisms : On-pack promotions, Gift with purchase, Custom packaging, Branded promotional products