ODM visit trade shows in China to check new trends in product marketing. Custom pens are a staple for branded merchandise and still showing strongly when this oversized clip caught our eye again last week. Low-cost and used by so many companies around the world, this niche remains critically important.
These writing instruments are as bright as a rainbow when arranged this way. The clear and colorful cases sit evenly spaced on the acrylic holder. A silicone covers a good portion of the promotional products too to give your fingers a better grip. Brands want custom colour plastics to match or contrast with their logo/branding.
For sure, the consumers can appreciate the retracting mechanism on these ballpoints as well. The ink container stays inside the shell when you’re not scribbling with it. There isn’t a cap to lose either when using the custom printed pens.
In one of our Buyer Diary blog series, we already discussed how a factory produces pens. Another post even talked about the various stuff you can make them with (e.g. fan, banner, and sanitizer). But what these manufacturing processes show are ways to customize the body and the topper of the ballpoints.
This is why ODM is keen to relay now that you can also personalize pens’ clips too!
Benefits of Giving the Clip of Custom Pens a Makeover
- Enhance Creativity. Instead of the thin plastic we’re used to, the manufacturer made the clips round and big. They are almost the size of a coin too, so anything you print on it is very visible. As it’s possible to customize this part, you should use that to build eye-catching designs around your brand name.
- Improve Brand Awareness. A pen is a valuable advertising tool since students and professionals carry at least one all the time. When they attach it on their collar or pocket, the people around them will definitely take notice of it. With the company’s logo there, you instantly make more potential clients interested to your business.
- Boost Profits. Who doesn’t wish to send out freebies with your logo on it? There are manufacturers as well that will let you buy pens in bulk so that the costs are cheaper. Add that to the fact that the extra-large clips are brandable, and you may get more sales because of these.
If there is a Hall of Fame for marketing products, the custom pens may be on that list. They don’t look flashy but are super useful to clients. Although they’ve been utilized for promotional purposes too, you can still turn them into corporate gifts or GWPs.
In case you want to customize more than just the clips, feel free to request for different samples from the manufacturer. After all, our team at The ODM Group would love to hear from you soon. Cheers!
What are the top trends you see on promotional pens?
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