Branded Promotional Pens- simple, yet functional which is why Barclays, has incorporated them in their recent marketing campaign! They have pens with their brand logo printed on them, to go along with the leaflets that they give their customers.
Merchandisers put the branded promotional pens in a plastic container and beside it is a small counter pos display where customers can get leaflets. And the advert that serves as backdrop is truly informative.
We certainly love the use of branded pens as customer giveaway as people would definitely use them for filling out forms. Clients will definitely appreciate the fact that you put much thought in their customer service. And this could help improve their brand image.
So, why are Branded Promotional Pens effective?
In this section, we will look at the factors that make these promotional pens an effective marketing tool.
- Brand Exposure: Promotional pens are a great way to promote your company due to the exposure that it can help bring your company. With your brand logo on the pen, the user will be able to keep your brand fresh in their minds, and your brand could even get spread among other family and friends who use the pens.
- Versatility: Pens act as a great promotional tool as they are very versatile. This is because the pens can be used for in pack offers, on pack offers, or as a complimentary gift with purchase!
- Cost: Using promotional pens as a promotional tools is also very effective, as it is very cost effective. With an affordable unit cost, and a standard MOQ of around 500 to 1,000, manufacturing your own promotional pens would certainly be affordable for your company. This means that your company will be able to easily meet any marketing budgets.
Indeed, Barclays’ promotional branded pens are effective whether in terms of helping improve their customer service or promoting their brand. Because clients can take these items home, the brand further makes their brand a part of their lives.
If you want to use promotional pens, remember that they can help to unlock the marketing potential that your company has, and spread your brand beyond what you have imagined!
Would your company benefit from having promotional pens? If so, feel free to contact us today! With ODM, you can be sure that any products that you require would be of the best quality, as we conduct factory visits frequently, and also conduct quality control checks to ensure quality workmanship. Also, with our new office in Ho Chi Minh City, we can help you source for affordable promotional products in Vietnam.
Here at The ODM Group, we specialize in design and manufacturing services. With us, you can be sure that your next project will be in safe hands!
Here’s an article about custom promotional pens!
Customizable LED light pens that will surely catch the eye!
Want to know what happens to promotional pens over time? Click to find out more!
Frequently Asked Questions:
Why is it important to have your logo on your promotional products?
Promotional items helps customers in remembering and recognizing your business. Next time, when they see your logo they instantly remember the gift and your business. The customers will remember your business even more if you gift them a branded item
Why is it important to have promotional products?
Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses.
What are some other types of promotional items?
Notebooks, keychains, mugs, t-shirts etc.