Does your confectionery marketing need a boost but you’re out of ideas? Have you ever wondered how successful chocolate companies do their marketing differently? If so, learn from m&m’s! Thanks to their quirky yet eye-catching product packaging and gift toys, customers flock towards their merchandise display.
We love these mini handheld fans and custom chocolate packaging by m&m’s because of their exceptional designs. The novelty and uniqueness of the products are attention-grabbing and compelling. Their marketing strategy opens up great opportunities to increase their sales, and keep customers coming back for more.
Even if you are not selling chocolates and candies, we believe that you can learn a lot from this confectionery marketing strategy by m&m’s.
Why This Confectionery Marketing by m&m’s is a Brilliant Promotional Idea:
1.Design Appeal – Eye-catching designs are what make their merchandise stand out. Quirky designs and vibrant colors are hard to miss. We also love how they utilized their popular m&m’s characters to give life to their promotional products and tin packaging. The faces on the packaging are practically inviting everyone to grab a can of their chocolate candies.
2. Beautiful Packaging – Their tin packaging features their popular characters so they are really fun to look at! Customers will be delighted to have this product because the packaging is pleasing to the eyes. What’s more it is durable so the candies will remain in great condition as you travel.
3. Toys Drive Customers to Make a Purchase – The mini handheld fan serves as a gift with purchase that kids and adults will surely love. It is easy to operate. Just press the button for a quick cooling relief. This cute custom retail merchandise is something kids will be proud to show off to their friends. Promotional toys are surefire way to catch customer attention. As children are the primary market of this chocolate brand, toys serve as their main motivation for buying.
4. Reusable Packaging – m&m’s custom tin packaging can be reused long after the chocolates have been consumed. Customers can refill the canister or use them to store small items at home, thereby extending their visibility beyond shop floors.
Previous Case Studies from m&m’s on Confectionery Marketing
Find inspiration from these cool marketing ideas by m&m’s:
- Promo Keychain
Who would not rcognize m&m’s quirky smiley characters? This promotion in Hong Kong immediately caught our eye because the chocolate brand, together with value card Octopus, is offering cute promotional keychains as part of their redemption gift campaign. This one is certainly worth collecting!
2. Custom Watch
This wearable marketing gift from m&m’s is something customers would love to have! Aside from being practical and high-utility, these gifts are
3. Beach Ball
This m&m’s summer promo in France is truly inspiring, check out their limited edition products and attention grabbing merchandise display here:
4. Porcelain Mugs
What we like about these porcelain mugs is the novelty of the designs. Not only are they cute, but they sure are easily recognizable.
5. Candy Dispenser
Enjoying your m&m’s has never been this fun! Find out why we love these candy dispensers.
Were you inspired by m&m’s? If you like to achieve the same level of success, now is the right time to plan your confectionery marketing strategy.
Having appropriate confectionery promotional products, packaging, and display can raise brand awareness and improve your overall brand positioning. So if you need help with your next project, do not hesitate to get in touch with The ODM team! Email us to know how we can help you grow your business through effective custom promotional merchandise and designs.
We rounded up some of our favorite blogs below to help you brainstorm your next promotional products. Check them out:
m&m’s went all out in this branded cart display. We love everything from the materials, props, point of sale displays, as well as the lighting.
This humongous smiley m&m’s turns heads! Find out why:
These confectionery display ideas are simple yet effective. Their strategic location and customizability are what make them a fantastic point of sale strategy.
Looking for high-end branded packaging for your delicious sweet treats? Them take a look at these excellent packaging examples for chocolates and candies.
We can’t get enough of this cute Doraemon candy packaging. Read on the blog to see what makes this packaging design tick!