Blue Girl Captivates HK Consumers With CNY Beer Promotion Strategy

As the Chinese New Year fast approaches, brands are starting to roll out their promotions for the most awaited holiday. One of the latest CNY promotions we found is from Blue Girl beer, a premium pilsner lager manufactured by Korea’s Oriental Brewery and marketed by Hong Kong’s Jebsen Group. How does this beer promotion strategy dominate the market in Hong Kong? Let’s take a closer look!

 

Running until January 31st, 2022 — this beer promotion is captivating consumers’ tastes in Hong Kong. It offers a promotional freebie, a crystal Mahjong set, in every purchase of Blue Girl beer products with a minimum spend of $688 and up.

Mahjong is a tile-based game for mass entertainment, which has Chinese origin and has spread throughout the world since the early 20th century. This game is a test of skill and usually involves four players. Over the years, it has been the most common form of entertainment during the Chinese Spring Festival.

 

Drinking beer and playing this kind of customised game is something that goes well together, and we love how Blue Girl beer has taken advantage of this opportunity to include this in its beer promotion strategy.

 

Chinese New Year 2022 In Hong Kong

In Hong Kong, people celebrate the occasion with a unique blend of modern fun and ancient customs. For 2022, the Chinese New Year will fall on February 1st. People get three public holidays from February 1st to February 3rd. The three days comprising a night parade, spectacular fireworks, and horse racing often make it to the top of world festival event lists.

You can check more of the upcoming holidays in Hong Kong and China here:

 

On the other hand, many of the traditional annual Chinese New Year events have been cancelled, such as the fireworks and the parade, due to the COVID-19 restrictions.

As people spend more time in their homes during this holiday season, it is perfect for bringing out this traditional game! For the beer brand, it is indeed the ideal time to launch this beer marketing idea as this season will surely entail a lot of drinking and playing with their family and friends.

 

We cannot deny how we love this custom game design because of the excellent branding. Everything comes with the iconic blue colour, from the printed merchandise bag to the tiles and racks of the crystal Mahjong set. They are also logoed, ensuring that each piece is utilised for extended brand exposure.

 

More from Blue Girl beer:

 

San Miguel Beer Promotion

Seeing this beer promotion from Blue Girl beer reminded us of this Purchase with Purchase promotion we featured before from San Miguel in Hong Kong. This in-store promotion idea from the brand involved a unique point-of-sale display and a branded Mahjong set!

In contrast to Blue Girl’s crystal set, San Miguel’s customised Mahjong set comes with a traditional look when it comes to the tiles of the game.

Some of these tiles are printed with the brand’s logo while the wooden case reflects pale yellow colour, portraying the beer’s classic appearance.

 

Hong Kong Mahjong is a popular variant of the classic Chinese game, making Mahjong parlours in the region a substantial part of the cultural experience that can not be replicated elsewhere. Locals have also been referring to Mahjong as “dry swimming” because of the movement your hands make when shuffling the tiles.

 

Browse more of our San Migue case studies below:

 

Final Thoughts,

When it comes to drinking beer, we are sure that winning a round of Mahjong makes you feel even better. It’s a fun game that will keep everyone entertained for hours on end.

Having custom logo games as a part of a beer marketing strategy has become more popular. In addition to the traditional approach of allowing people to taste their flagship products, many breweries are now providing their customers with customised games that are fun and engaging.

Consequently, this promotes a sense of community and helps in creating a good brand recall.

Interested in more custom drinking games that you can include in your next brand promotion strategy? Make sure to check out this blog we prepared for you!

 

Get more unique beer promo ideas here:

 

How Can ODM Help?

Were you inspired by this beer promotion strategy from Blue Girl beer? Would you love to create and offer customised games for your upcoming marketing campaigns? If so, please do not hesitate to reach out to our team today!

At ODM, we believe in the transformative power of well-designed custom branded merchandise. We specialize in crafting high-quality logo gifts that can serve as marketing incentives or promotional giveaways. Our team of superb product designers, Mindsparkz, can design the perfect branding tool for your brand!

Get in touch with our team today to get started on developing a product that will go above and beyond your expectations!

 

All About Customised Games:

 

More Beer Promotion Ideas to Inspire You: