Are you looking for new and interesting giveaways for your bar? If you are, read on to find out more! As you know, ODM is based in Hong Kong, and Hong Kong has a great nightlife scene thanks to the numerous bars and clubs here. Here is a hotspot for beer and alcohol companies, who organize advertising campaigns very often. In today’s case study, we will be discussing about what San Miguel’s did to attract our attention; by giving Motorbike Lighters in bars.
Why did San Miguel offer these lighters as giveaways?
As you can see from the picture above, San Miguel gave away a Lighter that is in the design of a motorbike model. Although this may not be the lighter you’ll put in your pocket for your everyday use, but it is definitely an item you will keep at home and use when you feel like having a smoke on the terrace, or lighting candles for a birthday cake.
Such giveaways are excellent promotional ideas! The two main reasons for that are : Firstly, a custom lighter has a high perceived value even though a lighter does not cost much when ordered in bulk. Offering a gift like this will give your customers an impression that your brand generous with the desire to stand out from the crowd and one that is willing to please their consumers by offering unique giveaways. Secondly, by handing out the giveaways in clubs and bars, San Miguel is able to successfully reach and impact their targeted audience easily. This ensures that the promotion is not misdirected at people that are not customers of San Miguel.
Interested to create your very own custom giveaways? Contact us here in ODM and we will be glad to offer you our services!
For more articles on custom marketing gifts, check out these links: