Custom Bottle Jacket: Laurent Perrier Has Us Starstruck!

We absolutely love this unique champagne packaging idea by Laurent Perrier. Spotted at  Duty Zero, the shiny custom bottle jacket for the limited-edition Cuvee Rose is truly exceptional. What stood out to us is the exquisite design and meaning behind it. The unique texture and aesthetics compel shoppers to take a look at their offerings.

Here are the reasons why we love this packaging idea.

 

The Design

The custom bottle jacket looks like a constellation of stars, which makes it really suitable for the image they are going for. It comes in a shiny rose gold finish so it looks high-end and expensive. It also frames Laurent Perrier’s iconic logo perfectly.

Material

Made from metal, the bottle sleeve looks sturdy and high-quality. The shiny finish adds a touch of luxury to the bottle while the sturdiness of the jacket adds a layer of protection to the bottle. As champagne and wine are deemed high-quality, such packaging idea surely upholds quality and brand image.

 

Why We Love this Custom Bottle Jacket

Meaningful- At first glance, the bottle jacket looks like an abstract wire mesh. However, once you take a good look at the metal jacket, you will realize that it is actually a constellation. We love that the packaging design is a visualization of their product. It enhances brand recall as customers relate the champagne packaging design to their drinks.

Beautiful and Easy on the Eyes– The packaging is easy on the eyes, which is why it caught our attention. Shiny and high-quality, this beverage packaging pulled in a lot of people to that side of the shop.

Gift-Ready– Shoppers who are looking for presents would be delighted to purchase a bottle of Laurent Perrier. This is because the custom bottle jacket makes it more special and gift-ready.

Attention to Details– You can easily see that the brand has put a lot of effort into designing this custom bottle jacket. The materials, concept, and colors are all well-thought-out and show the attention and detail that goes into making their champagne.

Unique and Intriguing– We are immediately drawn to the display due to the uniqueness of the custom bottle jacket. The constellation metal jacket literally leaves shoppers starstruck.

 

To sum up…

If you want to make a remarkable impression, you need to make sure that your product packaging is well-thought-out. Does it reflect your company’s vision? Is it functional? Is it beautiful and interesting? Does it spark curiosity? Will people be intrigued? Is your message clear? Laurent Perrier succeeded in engaging customers by first stimulating their sense of sight and finally, influencing their buying behavior.

 

Contact ODM

Do you like this example? We believe that you, too, can pull off successful drinks promotion with a custom bottle jacket specially designed for your company. Our team of merchandisers and designers are here to help you out! We have previous experience in exquisite champagne packaging design and sourcing custom packaging for wine, beer, as well as alcoholic and non-alcoholic drinks.

Aside from packaging, we also specialize in custom promotional products, marketing gifts, and promotional giveaways. So, get in touch with us today!

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