4 Reasons to Buy this Liquor Retail Gift Box from Bowmore Whisky

Customers love getting great deals on their favourite alcoholic beverages, which is why alcohol gift sets are so popular. There is something to suit everyone’s tastes and budget. Treating them with a special offer will help increase their satisfaction and encourage them to buy more than they originally intended. Let’s take this retail gift box from Bowmore Whisky as an example. What are the top reasons you would love to buy it?

 

Why Should You Buy this Liquor Retail Gift Box?

1. Gift Ready Packaging

There’s no better way to give the gift of whisky than with this Bowmore Whisky retail gift box. This fantastic liquor gift set comes in a sturdy gift-ready packaging box that’s ready to go for gifting to your family or friends. It will be perfect for any fan of single malt whisky or Scotch in general, and it makes a great “starter” pack for those who are interested in getting into the spirit.

As packaging plays a crucial part in presenting your products in the market, selecting one that will suit your promotional needs is essential. You can check out our custom swag box here and learn why it is a must-have for your business!

 

2. Comes With Free Glassware

What makes an excellent retail gift box? This Bowmore Whisky gift pack is undoubtedly a good choice for whisky lovers. It comes with a glass so you can enjoy your favourite drink in style. A free custom drinking glass may seem like a small thing, but when it comes to alcohol, customers are willing to pay for quality and unique branding.

These free glasses can be used with the liquor inside the set or enjoyed separately as drinking glasses. Either way, they provide added value for the customer that helps close sales.

 

3. Collectable GWP Merchandise

Branded glassware is very attractive and interesting collectable. Apart from being beautiful, they are also very practical as they can be used for drinking purposes. Due to the fact that they are entirely free, these glasses make great collectables for people who love custom branded items from their favourite drinks brands.

It is always better to collect these glasses because they will not only keep their home bar functional but also make it look unique.

Looking for more drinks promotion ideas that you can include in your next branded gift box? Stop your search here and make sure to check out this compilation of our top picks of promotional products for the drinks industry! From on-pack promotions, bespoke product packaging and promotional gifts — we got you covered here!

 

4. Perfect for Unexpected Occasions

When unexpected guests drop by, and you need to serve your liquor in a flash, it is convenient to have a few bottles of liquor handy. But, if you don’t want to buy individual bottles of spirits for every occasion, consider purchasing a drinks gift set.

Some gift boxes contain different kinds of spirits, all in one convenient package. Not to mention that they also come with a complimentary gift with purchase.

This way, you will not only save time when hosting a party but also money since these sets are sold at discounted prices most of the time. You can also have an impressive gift within your reach anytime you want to give them a token of their visit.

 

Room for Improvement:

Looking at this image closely, we can spot a minor tear on the product packaging. This might be a result of any form of mishandling and we cannot deny that it affects the performance of the product in the retail space.

We advise brand managers to communicate effectively to their retail partners especially when it comes to the safety of their promotional products. They might also consider checking on their packaging materials and see how else they can improve them.

 

This is not the first time we featured Bowmore Whisky in our blogs. Way back in 2019, we are able to spot these impressive drinks display ideas from 7 different brands. Take a look at how Bowmore caught our attention with its interesting point-of-sale display. 

 

Aside from free glassware, Bowmore also utilised a brown canvas and leather holdall bag as a gift with purchase offer in one of its Duty-Free promotions before.

 

Wrapping It Up,

Special offers don’t just give consumers a good deal; they encourage them to spend more than they planned. Gift sets are a very popular approach for brands looking to tempt customers into spending more. These bundles offer special discounts and generally present a higher perceived value, which can influence consumers to purchase a larger quantity than they originally intended.

 

Let Our Team Assist You!

Are you a business that seeks to promote its brand through promotional gift sets and giveaways? Would you be interested in getting a custom gift set for your next on-pack gift with purchase and in-store display marketing? If so, then do not hesitate to get in touch with ODM.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with unique and effective sustainable packaging concepts. In addition, our team also specialises in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

After more gift set promotion ideas? Make sure to check them out below!

 

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