5 Tips To Turn Your Luxury Branded Gift Sets From Blah Into Fabulous

For luxury brands, branded gift sets are one of the most effective ways to augment their presence in the market. With the immense opportunities that it can bring, you should not ignore its capability to boost your marketing campaign. How can you turn your branded gift sets from blah to fabulous? Let us guide you through these fantastic examples we recently spotted!

 

During our latest visit to France, we have been delighted with different remarkable examples of in-store promotions from exclusive brands. Our eyes are indeed feasted on various point of sale displays and branded on-pack promotions, but these promotional gift sets are exceptional.

 

Roger & Gallet L’HOMME Gift Set

As the holiday approaches, it’s time to spoil the people who are dear to you with an original cadau!

The Roger & Gallet Cedar Man Christmas Kit contains a citrus-scented eau de toilette and cedarwood shower gel. This promotional gift set meets every moment of any man’s life and will satisfy all personalities!

 

Vichy Homme x FAGUO Anti-Aging Kit

This eco-responsible kit from Vichy offers anti-aging care for men with face and body moisturizers.

Vichy Laboratoires has teamed up with French fashion designer FAGUO and presented these products in a 100% recycled polyester bag to reduce CO2 emissions. A tree is planted for each of them to offset the remaining emissions. An eco-citizen gesture while taking care of your skin!

 

Coming up with your own gift set promotions might sound easy but can also be tricky. Are you interested in launching your own promotional gift set but not sure where to start? Here are some tips that can help you achieve success!

 

How to Turn Your Branded Gift Sets from Blah Into Fabulous?

1. Highlight Your Brand Personality

Marketing gift sets are gift-ready promotional packs that you give out to valued customers on special campaigns. Remember that every gift set you produce is an opportunity to connect with your audience. So, it is crucial to plan carefully how can you turn them into something that will hold your brand’s name well on the market.

 

2. Determine Your Presentation Method

Packaging is equally as significant as the items inside! It plays a huge role in presenting your products in the market and influences how your target audiences perceive your brand. Therefore, you should think out of a product packaging design suitable for your branded gift pack.

Looking at the two examples above, the luxury brands used a product packaging with logo that offers convenience for their customers. For home and travel, branded wash bags are an indispensable promotional item that any customer will love to have on their gift set. Additionally, we found the custom paper sheet definitely helpful in informing shoppers what the gift sets are all about.

Here are some ideas to get you started:

• Design a custom SWAG box.

 

• Go for eco-friendly packaging concepts.

 

• Make your gift set good for grab and go with promotional tote bags.

 

• Put items inside kraft paper containers.

 

3. Choose Your Promotional SWAG

Here’s the fun part of creating your branded gift set! In this process, you can let your imagination free and express your brand creatively. Choose promotional items that will represent your brand, message, or compliment your products. You can also be quirky and look for items that go perfectly together, like a blanket and coffee mug, a notebook and pen set, or a cap and t-shirt.

For luxury brands looking for a creative merchandise idea, this grooming kit with customized packaging is a game changer!

 

4. Don’t Forget Your Inserts!

You can take your customer’s gift set unboxing experience up a notch by topping your promotional swag pack with a thank you note. It can be in the form of a greeting card, stickers, or even a calendar. Little additions deliver the final punch that knocks out your competition. The best part? You can customize them to reinforce your branding.

Our customized pop-up cards can add a personal touch to your marketing! Find the top reasons why these inserts are a fantastic addition to your branded gift sets through this blog:

 

5. Decide How You Will Promote

Another factor that can add value to your branded gift set is how they are advertised. Imagine having a fabulous branded gift set that is poorly displayed or placed in a dull location in the retail space.  Displaying them on an exemplary point-of-purchase display will definitely bring more attention and present your promotional packs competently.

What are the different types of POP displays? Which one will be the right one for you? Check out this insightful blog:

 

Another cool way to connect with your target audiences is by offering swag bags. These bags filled with a variety of goodies or tokens of appreciation will surely help your brand to boost awareness and create lasting impressions. But what are the promotional gifts that you should include in your swag bag? Here are a few ideas: 

 

Wrapping It Up,

Branded gift sets are a fun, creative way to let your brand stand out and delight your customers. Planning carefully your custom gift set should be a top priority to ensure a positive customer experience. If done right, you can turn your marketing strategy ahead of the game and make your audience look forward to doing more business with you.

 

Let Our Team Help You!

Inspired by the excellent branded gift set examples we have mentioned above? Got pumped up in creating your own fabulous branded gift set with the tips we have listed? Harness our team’s creativity and let’s produce great products together!

We have years of experience in the sourcing industry that makes us master our craft. We provide services like manufacturing custom promotional giveaways, POS display units, and gifts with purchase ideas. Moreover, we also help businesses in curating their brand packaging designs.

Here at ODM, we ensure that everything undergoes meticulous processes. If you want to make your creative ideas into tangible items, we can lend our hands to you!

 

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