Bombay Sapphire shows off its creativity and versatility in Brazil with its gin advertising campaign. The famous gin brand intensifies its campaign with its special edition gift set offer to shoppers.
Bombay Sapphire is one of the world’s most popular premium gin brands. This brand’s master of botanicals selects only the finest botanicals and vapour infuse them to maintain the natural flavour that sets the brand apart from the other.
In connection with this promotion, our team spotted a POS display of the brand featuring the same promotional gifts. Read more in the blog below to learn the key points from Bombay Sapphire!
4 Ways this “Edicao Especial” Gin Advertising Campaign Works
The gin brand never fails to showcase creativity. as it continuously implements successful promotional campaigns in the market.
Let’s delve into how the brand makes its edicao especial drink advertising idea a hit in Brazillian stores.
1. Relevant Complimentary Items
Anything can be used as a GWP product; however, using something relevant to your product offered is what makes any gift with purchase ideas successful.
And that’s what makes Bombay’s promotion a perfect one.
The brand incentivizes shoppers with a custom apron and branded jigger for every purchase of special edition Bombay 750 ml gin.
Indeed, these free items make customers’ every drinking session perfect and more enjoyable.
2. Well-Designed Product Packaging
Product packaging helps any brand to introduce its product and help protect it from damage; thus, it is very important to invest in them.
It is something that businesses shouldn’t overlook. And Bombay definitely knows its value.
Needless to say, its creative product packaging makes it appealing in-store.
It reflects Bombay branding, and the designs used are also captivating.
3. Irresistible Offer
People are becoming wiser in spending, especially today when the inflation rate is getting higher.
That’s why customers always look for offers that give them the best value for their money.
Between a brand that offers a free gift and those that do not, they are more likely to choose the former.
Therefore, shoppers would tend to buy Bombay’s offer over the competitors as it provides free items that drink lovers cannot resist.
4. Bonus Cocktail Recipe
Aside from the apron and jigger, the free cocktail recipes included in its packaging make Bombay’s custom gift set more appealing.
This add-on sets this gin advertising campaign different from competitors.
Some forward-thinking food and drink brands are embracing recipes on their packaging to inspire and push people to buy their products.
Therefore, we can say that Bombay succeeds in incorporating their special recipe into its creative packaging.
Benefits of Conducting Special Edition Strategy
Businesses utilise a special or limited edition promotion for different reasons. We listed some of its benefits for companies, including yours.
- Gives excitement to shoppers.
- Promotes impulse buying.
- Gives more value to customers’ money.
- Generates bigger sales.
- Gives more value to your product.
- Increases brand awareness and reach.
How to Run an Effective Gin Advertising Campaign?
1. Create stunning branding.
Looks are essential to any business. When running a drink marketing campaign, always ensure that your brand reflects on whatever products you’ll release in the market. From packaging and display to products, each of them should be created following your branding.
2. Tailor to your target audience.
Dig deep when defining your audience. Think past superficial categories like age or education. What is the mindset your audience should have? What items would fit their taste? Considering these would be the key to successful drinks marketing.
3. Choose the timing.
Timing is indeed essential when running a drinks marketing campaign. For example, in January, many consumers are eager for better-for-you and low-calorie options. With getting healthy one of the top New Year’s resolutions made by consumers, a drink with lower sugar or enriched with vitamins is more likely to resonate with the public.
In addition, the summer and holiday seasons are also the perfect time to implement drinks marketing and offer gift set ideas.
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In Conclusion
There are many ways to advertise drinks. This may vary depending on the brand and the country they are in. Thus, if you are a new business in the industry, you have to be aware of your country’s liquor marketing rules. Likewise, you must be creative on whatever promotional campaigns you plan to implement.
Being a pioneer in the industry, we believe that Bombay Sapphire already considered all these things in its gin advertising campaign in Brazil.
Harnessing Our Creativity
ODM is a promotional product company that specialises in customising promotional merchandise and branded displays. We also have an in-house creative team, Mindsparkz, who develop marketing materials based on your brand needs.
Some of the services include manufacturing and designing branded merchandise for purchase with purchase, corporate gifts, trade event giveaways and seasonal promotions, as well as promotional display tools like shelf talkers, point-of-sale displays, display cases, and outdoor shades. Talk to us today!
Gin Advertising Campaign FAQs
All you need to know about advertising gin products in-store!
What is gin advertising in-store?
Gin advertising in-store refers to the promotion of gin brands or products through various marketing tactics within a physical retail store.
What are some common forms of gin advertising in-store
Some common forms of gin advertising in-store include product displays, shelf talkers, promotional signage, point-of-sale materials, gift-with-purchase promos and in-store tastings.
Why is gin advertising in-store important?
Gin advertising in-store is important because it helps to increase brand awareness, promote new products, and encourage sales by grabbing the attention of shoppers who are already in the store.
What are some tips for creating effective gin advertising in-store?
Some tips for creating effective gin advertising in-store include using eye-catching visuals and messaging, creating a cohesive brand experience, highlighting unique selling points, and offering promotions or incentives to encourage sales.
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Bombay Sapphire Edicao Especial
1 Garrafa de Bombay Sapphire 750 ml + 1 Dosador + 1 Avental exclusivo!
