Sell Your Products In-Store: 3 Drinks Advertising Ideas to Get Inspired With

Needless to say, drinks such as sodas, fruit juices, and energy drinks are more convenient to sell to the public. There are no restrictions and rules to follow, unlike the alcoholic ones. Thus, non-alcoholic brands find it easier to come up with strategies to market their products. Below are some examples of the drinks advertising ideas we found in a 7-Eleven store we visited.

3 Drinks Advertising Ideas to Get Inspired With

Hard-selling your products make your target audience feel off about your brand. Have you seen promoters inside a store or along the street trying to sell their products to passersby or bystanders? This marketing strategy is commonly used to introduce new products — and even old brands. Imagine how hard it is for them. It is not guaranteed that people will stop by to check on the products offered.

Trying this marketing style is not bad, but there are better ways to try. Instead of hiring people to do this job, these brands can simply create a marketing campaign without involving promoters, yet sales are still guaranteed.

Here are some examples of simple yet effective ways of selling drink products.

1. Gatorade Redemption Program

Gatorade ran this redemption promotion where customers have the chance to redeem a free sports water bottle.

Customers only have to purchase three bottles of Gatorade sports drinks and add $49 to get the redemption giveaway.

This high-quality custom promotional bottle indeed helped encourage shoppers to avail of themselves the main products in order to get the free item.

2. COOL Contest Giveaway

Cool Refreshing Water cooperated with different retail platforms in Hong Kong to launch its drink advertising campaign.

Collaborating with the famous singer Tyson Yoshi makes this drinks advertising a real success.

Moreover, the contest giveaways add excitement to this promotion.

For every purchase of Cool Refreshing Water worth HK$20, customers can get the chance to join the lucky draw.

Prizes include Tyson Yoshi signed vinyl records (1st prize), New Bluetooth Wireless Headset (2nd prize), New Bluetooth Speaker (3rd prize), and Music Streaming Platform Pass for 3 months (4th prize).

3. Vita Soy Contest Promotion

Indeed running a sweepstakes/contest campaign is an effective way to get leads and increase sales.

Vita Soy ran this promotion from April to May 2022. To qualify, participants must purchase any one or more Vitasoy™ or Vita™ products during the promotion period.

Entrants can win Smartphone Series 13 Pro (128GB), One 2-in-1 formaldehyde air purifier TP09, and One SOGO $100 cash voucher.

What do We love About These Drinks Advertising Ideas?

See other non-alcoholic drink advertising ideas we have featured before…

Putting It All Together

Arguably, running redemptions programs and contest giveaways are perfect examples of drink marketing strategies. In addition, using branded products and utilising creative promotional displays add to the success of any marketing efforts. Thus, if you’re in the F&B industry and have a tight budget to hire salespeople to sell your product in the market, considering these ideas will surely save you from that.

However, if you’re worried about who would help you design and manufacture the promotional products you need for your marketing, here’s where ODM and Mindsparkz come to play! We are here to help you decide which marketing tools will work for your business and suit your budget.

Our services include prototyping, manufacturing, and creating packaging designs and POS displays. You may also visit our website or contact our team to learn more about our services and products offered. At ODM, we help local and international brands bring their marketing to the next level! Allow us also to do the same for your business.

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