Our staff recently transited through Dubai airport on the way back to Europe from Hong Kong. We spotted a very nice Bombay Sapphire promotion by Bacardi at the duty free store – a gift with purchase.The bottle is in a see through box allowing customers to see the product and the gift. Simply purchase a bottle for US$25 and get a Karim Rashid handmade Crystal Martini glass, a limited edition. This is a very appropriate promotional gift, a promotional item which customers will enjoy, keep and reuse.
The promotion had its own POS display area in an island in the duty free store. This is a key factor in driving duty free sales as we can also see with other promotional campaigns by Jameson & POS promotions by Dewars.
Send us in pictures of your favourite promotions with POS displays.