Our staff recently transited through Dubai airport on the way back to Europe from Hong Kong.   We spotted a very nice Bombay Sapphire promotion by Bacardi at the duty free store – a gift with purchase.The bottle is in a see through box allowing customers to see the product and the gift.     Simply purchase a bottle for US$25 and get a Karim Rashid handmade Crystal Martini glass, a limited edition. This is a very appropriate promotional gift, a promotional item which customers will enjoy, keep and reuse.

The promotion had its own POS display area in an island in the duty free store.   This is a key factor in driving duty free sales as we can also see with other promotional campaigns by Jameson & POS promotions by Dewars.

Send us in pictures of your favourite promotions with POS displays.