Why Should You Use Custom Diecast Vehicles For Promotion?

High-quality and detailed promotional products are hard to come by, especially those that can let your creatives play and forge a strong brand identity. With custom diecast vehicles, however, you can achieve all of that! But what is it and the manufacturing process it has to go through? Most importantly, why should you use it for your promotion? We’re answering all of that today!

Introducing Custom Diecast Vehicles

Custom diecast vehicles are miniature models of real vehicles that are made of metal and can be customized with different colours, logos, and details. They are designed and manufactured to represent specific brands, products, or promotional campaigns.

These promotional miniature vehicles are perfect for display due to the details incorporated in them catering to the adult market. However, they’re also great for kids’ playtime since most of their parts are functional such as doors and wheels that have a pullback function.

Here are some custom diecast vehicle designs:

How Custom Diecast Vehicles Are Made?

With that level of intricacy and design, you might be wondering how it is made. The custom vehicles go through a manufacturing process called diecast.

It is the process of injecting molten metal into a mould. The term “diecast” came from the mould used which is also called “die” and “cast” which is the process of injecting the molten metal into the mould.

Step 1: Die Preparation

This stage is the preparation of the mould for the injection. The mould must be cleaned in order to avoid impunities or deforms in the finished product. This is also the stage when a coating is sprayed for ease of ejection later on and the setting of temperature for the process.

Step 2: Injection

Depending on the metal that will be used, the injection can either happen in a cold or hot chamber. High melting point metals must be put in the cold chamber, they’re ladled and poured in the chamber before it is pushed into the mould with high pressure.

For low melting point metals, they’re pumped in the hot chamber to the mould.

Step 3: Cooling

After being injected into the mould, the molten metal must cool and solidify. Before the die is unclamped, the metal has to have fully dried and had enough time to adopt the shape of the mould or it will lead to irreparable defects.

Step 4: Ejection

After a sufficient amount of time for the metal to solidify, the cast is opened. The ejection can be manually done, or ejector pins are used to push the solid metal out of the mould.

Step 5: Finishing

This step is the trimming of any excess metal in the finished product. This can be done through various procedures and the removed parts can be molten again to be brought back to the cycle.

Why Should You Use Custom Diecast Vehicles for Promotion?

Due to the high detail that goes into the finished custom diecast vehicles, it has an elevated value that people generally prefer.

By releasing different types of vehicles or different designs, you’re tapping into a market of collectors which ensures you repeated purchases.

On top of that, collectors often display their prized possessions so your brand will also enjoy maximised exposure to every prospective client or customer.

Custom miniature vehicles are also known for their versatility when it comes to the marketing strategies that they can be integrated into. From internal company giveaways to external client gifts.

On top of being collectable merchandise, they are also perfect as gift with purchase, on-pack promotions or purchase with purchase since people wouldn’t think twice about additional payment for high-quality merchandise as the diecast vehicles.

Since custom diecast vehicles are made based on the brand’s designs and marketing needs, the miniature vehicles uniquely carry the brand’s visuals.

This customizability allows brands to be as creative as possible resulting in a vehicle design that has distinct branding details. While toy trucks might be common, the details will be uniquely yours.

Hence, custom diecast vehicles provide a tangible representation of your brand and company.

As mentioned above, custom diecast vehicles can be used in a number of marketing strategies. It’s easy for brands to make sure the promotional product will be in the hands of their target market.

However, since these custom products are collectable items, aside from the initial impression during the promotion, they will continue to expose the brand for as long as they’re displayed.

In addition to that, they can also be played with so it reaches a wide age range in the market from kids to teens and adults.

Check out more custom vehicle ideas for you here:

Remote control vehicles are a fun and educational part of growing up for many children. They can learn from operating them and cherish the experience as they grow older. Take part in their childhood with these RC trucks!

A branded collectible truck is a great way to market your product or teach your audience or as an educational tool! Find more details in the blog below:

Learn how other brands utilised custom diecast vehicles for their promotions:

Miniature vehicle collectibles were a way for Star Ferry, a ferry service in Hong Kong, to let consumers take their experience home with them. Read more here:

For this marketing campaign, Milo launched 5 collectable custom mini van toys based on their delivery vans from the 1950s up to now in line with the brand’s motto to always deliver nutrition to its market.

The yoghurt brand, Hoff, was offering adorable toy cars as in-pack gifts to their customers. Read more details below on why we simply can’t walk past these promo toy vehicles!

Darty is known for its excellent support to customers after purchasing items from them. For this promotion, the mini Renault 5 truck model customers can get underwent a die-casting process.

Twinings give its clients a branded collector’s item which is the promotional retro Ford Model T delivery van. Check out more details in the blog below!

Essentially,

Custom diecast vehicles offer great quality in detail and in material for brands. The durability meant lasting exposure for as long as customers display or come in contact with the promotional product. On top of that, they have a universal appeal which enables the brand to reach more prospective customers and clients.

And you can use these custom vehicles in your next promotions! Simply email us with the product code: ODM-4477 to get a quote today!

Work with ODM!

The ODM Group is a promotional product company established in 2003. We specialise in the customisation of branded merchandise and promotional displays. Mindsparkz, our in-house creative team, can work with you from product brainstorming to production.

We are dedicated to bringing your promotional item idea to reality. In addition to that, we have a magazine with 8,000+ articles written to give you insights into the processes of the industry and the best marketing strategy samples.

For more of the services we are offering, kindly refer to the list below:

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