Branded business giveaways sponsored by Pringles swept the retail market in the past months. Being in the industry for years, the brand continues to offer the best products and services to its valued clients. Moreover, the said promotion allows the brand to prove its reputation for being one of the most trusted names in the business.
What’s the Promo All About?
Pringles’ text to win promo is another marketing tactic used by the famous brand to gain popularity and engage with its customers even more. So, what is the promotion all about, and what prizes await the winners.
How To Join the Promo?
Customers ages 18 years and above are qualified to join the promo as long as they are legal residents of the United Kingdom. Shoppers do not have to buy Pringles products to count their entry. They only have to text the word “PRINGLES” and their full name and send it to 66777.
Moreover, persons and employees related to the Promoter are deemed to be excluded from the competition. One entry and prize for one person policy is strictly implemented. Furthermore, this gift promotion idea ran from May 20 until June 17, 2021. Thus, entries made outside the promotional period are considered invalid.
This giveaway redemption promo entitled joiners to win one of 4 home entertainment bundles. Each bundle contains 2 branded business giveaways – one (1) 5o inches Sony Bravia Smart TV with 4K Ultra-HD and one (1) Sony Sound Bar and Sub- Woofer. On the other, the prizes are non-transferable unless otherwise agreed in writing by the Promoter. Customers may visit the Pringles’ website for further redemption gift details.
Why Pringles’ Branded Business Giveaways are a Hit?
Most people probably engaged in this kind of promotion once in their life. But, what makes Pringles’ branded business giveaways a great hit in the retail market? We have listed below the things we noticed and loved about this retail marketing strategy.
1.No Purchase Necessary.
There are different contest and giveaway promotions in various retail shops in the high street. Most of these promos asked customers to purchase their products to participate in the contest.
Unlike the usual retail promos, Pringles’ giveaway contest does not require customers to spend or buy its item in the store. Thus, it is indeed a very tempting kind of marketing strategy that customers won’t resist. This promotion obviously helps the brand to gain popularity among customers, thereby creating great foot traffic in retail.
2. Great In-door Deals.
Since this promo is available in specific retail stores only, customers would be eager to visit the shop and check on the promo details. Thus, this tactic creates higher activation and awareness for the brand. Moreover, Pringles’ giveaway strategy builds massive foot traffic in its participating stores. Consequently, including a deadline in this promotion gave customers a sense of urgency to see the products and the contest’s details.
3. Great Way to Connect with Target Audience.
Aside from brand awareness, this text-to-win giveaway promo allows the brand to gather personal details such as the names and mobile numbers of the target audience. In this way, the brand will be able to utilize these important details in its future marketing campaigns.
4. Branded FSDU
Pringles branded POS display unit lured us to take a look at this promotion. The display is indeed very informative, giving us the full details about the running contest. Likewise, the strategic positioning of the interactive POS display allows the brand to get in front of its target audience. Since it is located along the aisle, customers can’t ignore this tempting promotion.
5. Irresistible Prizes
Who would not want to get Sony Smart TV and sound system for free? Customers would surely not take any second thought to join the contest to get a chance to win these amazing winning items. Such a promotion would surely make people excited for the brand’s future marketing campaigns.
To Sum Up
Branded business giveaways and other redemption gifts are certainly some of the best strategies to consider if you want people to increase customer engagement. The high-end gifts and the way they present the promotion using their creative store display is something that we really love about this promotion.
If you want to create successful marketing for your business, it would be our pleasure to help you. ODM is a trusted partner of every business when it comes to producing custom promotional giveaways, personalized marketing gift items, and first-rate POS display units.
To ensure that we meet our clients’ expectations, our in-house product designers at Mindsparkz is ready to help you create stunning product, POS, and packaging designs. If you want to learn more about our quality services, feel free to contact us today.
Get inspired with other promotions made by the Pringles brand.
This portable, economical, and space-saving hang sell display by Pringles is certainly a great idea to sell to travel retail customers. Learn more about this promotion in this blog.
Pringles did it again. See how this DIY promotional speaker lures customers to purchase their products and get creative at the same time. Talk about ingenious branding!
Here’s another Pringles unique in-store promotion. Find out how this custom karaoke set made the brand on top of the competition.
How can this promotion amp up the brand’s sales? See the promotion details below.
What makes this Pringles GWP item a funny and successful one. Check out this brand promo here.
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