Top 5 Reasons to Include Retail Shelf Stoppers in Your In-Store Promotion

In a competitive and cluttered environment such as the retail product shelves, it is crucial to create a distinction for your brand. In-store promotions will be more effective if supplemented with proper visibility solutions such as retail shelf stoppers. To give you an example, let’s take a closer look at this on-shelf display from Pepsi.

Our team recently spotted this custom in-store display from the beverage brand, Pepsi during our visit to Coopmart in Vietnam.

Being the leading company in the Vietnam beverage market, Suntory Pepsico offers customers a variety of enjoyable and healthy products such as Pepsi and Oolong Tea+ as seen on the display.

What Are Retail Shelf Stoppers?

Retail shelf stoppers are shelf marketing display solutions utilised in grocery stores, convenience stores and other retail outlets to maximise space and capture the attention of consumers effectively. They are available in a range of sizes and shapes and can be produced with various materials.

For its supermarket in-store promotion, Pepsi leveraged two retail shelf stoppers to maximise shelf space.

Retail shelf talkers are used to drawing attention to products on store shelves. They can be used in different ways, ranging from simple posters to more complex displays that include video or audio components.

Whatever their format, they are designed to grab the attention of potential customers and encourage them to pick the product displayed.

This retail shelf stopper comes in the form of framing, which integrates a material that can act as a frame in the brand’s shelf space and helps its products stand out from all the other items in that location.

Why Include Retail Shelf Stoppers In Your In-Store Promotion Strategy?

1. Boost Brand Visibility In-Store

Retail shelf stoppers are naturally appealing; they are designed to catch the attention of customers in-store and compel them to look closer.

They generate novelty and have the power to literally “stop” customers as they browse a particular retail section.

The clever placement makes them an effective visibility tool.

Since they are perpendicular to the retail shelf, they rid the monotony of their location.

2. Build Awareness for Ongoing Promotions

What is an excellent on-pack promotion or in-store competition if your target audiences do not see them?

To make your ongoing promotions interesting and seen, you can leverage on-shelf display solutions that will continuously advertise them no matter what time of the day.

Retail shelf stoppers offer an excellent way to put forward your promotions; they are fixed and don’t require checking from time to time.

3. Allows Customers to Locate You Easily

Let’s face it.

Aside from competition, clutter is another factor that can affect the performance of your brand and products in retail.

No matter how organised your retail shelf is, there is still a probability that customers will overlook your products if things are jumbled around them.

With retail shelf stoppers, you can easily distinguish your brand from others and make your products more accessible to your customers.

4. Encourage Impulse Buying

Buying impulsively is a common trait among many consumers.

Its power can be attributed to the fact that we often feel a sense of urgency, which can be a very effective way to convert potential customers into paying customers.

Retail shelf stoppers are a great merchandising tool that can drive impulse buying, stopping customers from just passing by the aisle and seeing what you have to offer.

It takes seconds to convince customers that they should add your product to their cart.

5. Strengthen Brand Recognition

The purpose of a brand is not to be unique; it is to be recognised.

A strong brand helps establish credibility with your customers; builds trust and loyalty; improves the perception of your product or service, and has an impact on sales.

Retail shelf stoppers can be an extension of your brand in-store, generating a cohesive and solid identity that people recognise.

Retail shelf stoppers come in different forms and you have a wide range of options to choose from! Let us guide you through shelf space marketing and inspire you with in-store examples we have featured in our magazine:

Ultimately,

In an environment where competition is fierce, you need to position yourself in the minds of your customers and make sure you are not just a product on a shelf. It’s not enough to just have a great product; you also need to be able to market it effectively. That’s where retail shelf stoppers come in!

Interested in incorporating these retail shelf marketing ideas in your in-store merchandising?

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet practical, such as these retail shelf solutions and other on-shelf accessories for maximum brand exposure.

Our team also specialises in product sourcing and manufacturing promotional giveaways, and superb POS displays for the retail sector.

Read More from ODM: