Perfume Bottle Packaging With Penhaligon's Portraits

Penhaligon’s, a British perfumery established in the 1870s, never fails to impress the world with its rich heritage and eccentric fragrance range. With its Portraits collection, the luxury fragrance brand is able to stimulate not just the sense of smell of its target audiences but also their imagination with the enthralling story behind it. How does Penhaligon’s tell this narrative through its perfume bottle packaging? Let’s take a closer look.

Our team had this fantastic opportunity to catch a sight of this bespoke shop display from the perfumery. We cannot deny that the display’s illuminating effect and luxury appeal pulled us closer to its location.

Perfume Bottle Packaging

As we approach closer, we find out that it showcases Penhaligon’s Gentlemen’s fragrances collection on one side. Each bottle is presented through an illuminated frame, exquisitely accentuating the products.

Perfume Bottle Packaging

But what made us more curious was this perfume bottle with a unique cap. It is located on the front part of the display and is also placed on a branded bottle glorifier. This perfume, “The Tragedy of Lord George”, is part of Penhaligon’s Portraits collection.

More than what meets the eye, this collection tells a captivating narrative embodying (fictional) historical characters from the aristocracy of 19th century Victorian London.

Perfume Bottle Packaging

What are the Secrets Behind the Collection’s Bespoke Perfume Bottle Packaging?

1. The Characters

Following the story of high-society Brits, we love how each perfume bottle packaging represents a character. One can tell at a glance that the collection’s bottle packaging design is intricately planned and reflects rich branding. We can also note that this collection comes in a unique appearance, making them stand out from the traditional Penhaligon’s fragrances.

2. The Bottle Material

The bottle material is one of the most distinguishable elements of a perfume bottle. It can come in different forms, such as tin and plastic containers, with glass bottles as the most preferred material by perfume brands. Apart from preserving the fragrance properties stored inside, the bottle material also plays an essential role in making the product desirable and luxurious.

Made with slightly heavier glass bases than the brand’s classic bottles, this collection takes the limelight in the retail space. The quality of the bottle material undeniably creates a powerful impression among Penhaligon’s target market.

3. Brand Positioning

Being a luxury fragrance brand established in the mid-Victorian era, Penhaligon’s branding focuses on bringing its customers the spirit of the good old English with this collection. We love how the brand’s heritage continuously sets itself apart from its competitors, making it more gorgeous and stirring.

4. Resembling the Smell or Main Accords

Perfume brands usually entail their product packaging to resemble the smell or the prominent accords of their products. They can reflect on different distinctive elements, such as the colour of the bottle and the packaging’s illustration. Looking at each perfume bottle design from this collection tells us right away what kind of fragrance we should expect.

5. A Bottle Cap to Fit Overall Aesthetic

Producing a custom bottle cap is an excellent way to make your perfume bottle design as visually pleasing as possible. We can tell that Portrait’s perfume bottle caps made the range more distinctive and desirable because of the uniqueness and character affiliated with it.

This unique bottle decoration has been utilized even by high-end brands nowadays because of the added value to perfume bottles. Comparable to bottles, there is a vast variety of caps to choose from, made from a wide range of materials.

Similar to custom perfume bottle caps are these perfume bottle stoppers from Jean Paul Gaultier. Learn how custom packaging can help your brand solidify your branding and value to the market by reading through this blog.

Jean Paul Gaultier Excites Shoppers With Distinctive Bottle Stopper Design

On top of the perfume bottle designs, we also love how the box packaging of this collection reflects a classic yet refreshing illustration. Customers can find more background of the scent’s character at the back, which we find interesting.

To Wrap It Up,

Indeed, the perfume bottle plays a significant role in crafting a brand image. With the continuous innovations and different decorative methods to bottle packaging, fragrance brands are now equipped with more options to make their products stand out in the highly competitive market. Take this example from Penhaligon’s as an exceptional inspiration!

To inspire you even more, we prepared this blog that compiles six custom perfume packaging ideas. We found these examples from Malindo Air magazine; as part of their in-flight promotion, they offer a range of men and women’s perfumes from various brands.

6 Custom Perfume Packaging Ideas that Don’t Stink

The Role of ODM

If you need help with brand packaging design, do not hesitate to contact the ODM team. We have a team of expert designers who can help you come up with high-quality and practical designs. ODM also has extensive experience sourcing and manufacturing promotional products and product packaging. Contact us today!