How Pocari Gained Competitive Advantage Using Water Bottle Giveaway?

Pocari Sweat is conducting a water bottle giveaway as a promotional method to attract consumers to patronize the brand! These custom water bottles are practical items for daily use. It is a necessity, and given the sturdiness of the material, many will certainly consider getting it!

Water Bottle Giveaway

To get the free promotional water bottle, one has to purchase 4 Pocari Sweat drinks. This gift with purchase will surely increase the perceived value of your purchase!

Water Bottle Giveaway

Water Bottle Giveaway

 

Here, we have promotional shelf talkers to further persuade consumers why Pocari Sweat’s custom water bottle is useful. To eliminate the potential language barrier, the use of simple pictures can easily reach out to foreigners.

Water Bottle Giveaway

Water Bottle Giveaway

Here is another shelf talker indicating the benefits of drinking Pocari Sweat. It states that it can quickly replenish and rehydrate water and ion in your system. Especially after sunstroke, alcohol consumption, tiring day at work, physical activities and illnesses such as fever, diarrhoea and fever.

 

Why We Love This Water Bottle Giveaway?

  • Visually Appealing

The bottle has a sleek and translucent appearance. It gives a mysterious aura when the liquid fills the bottle. Moreover, with the use of only one solid colour, the simplistic design is able to come through strongly to the consumers in the store.

Water Bottle Giveaway

 

  • Resonates With Brand Image

Consumers will associate blue with calmness and serenity, hence emanating positivity. Moreover, the personalized water bottle is printed with a mini Pocari Sweat drink and logo as the design. Now, customers will never forget about the brand as it increases finer brand remembrance!

 

  • Practicality

Just like a custom bottle opener, it has some sort of utility and practicality will certainly be highly appreciated by customers. The bottle will make one more eco-friendly as the water bottle is reusable and can be used for years to come. This eliminates the need to purchase bottled water every time. Hence, no doubt brands will maximize sales by offering something that customers will use.

 

Creative Bottle Ideas from ODM:

Water bottles have become one of the staples in marketing. They are undoubtedly beneficial for both the business and the receiver or customer. Moreover, they come in various designs and are highly customizable; thus, brands and customers can modify them according to their needs. Here are 23 ideas from ODM:

 

Check out our latest product offering – a custom wrist water bottle. Learn about its features and what are the customisation options available.

Wrist Water Bottle

Wrist Water Bottle

How to Make the Promotion More Appealing?

Utilizing specific retail shelf space to promote marketing in-store is important for several reasons, as it can have a significant impact on a brand’s visibility, sales, and overall marketing strategy. Here are some key reasons why it is important and why Pocari should adapt in their giveaway campaign:

1. Visibility and Exposure

Placing products on specific retail shelves strategically can significantly increase their visibility to customers. Eye-catching displays, prime shelf positioning, and well-designed signage can draw customers’ attention to a product, increasing the likelihood of a purchase.

2. Impulse Purchases

Retail shelves positioned in high-traffic areas are ideal for promoting products that can encourage impulse purchases. When consumers encounter a product while shopping for other items, they are more likely to make unplanned purchases.

3. Brand Image

The placement of a product on a specific retail shelf display can influence how consumers perceive the brand. Premium shelf space can convey a sense of quality and desirability, while being placed in less favourable locations can harm a product’s image. Consistent and appealing shelf displays can enhance a brand’s overall image.

4. Cross-Selling and Product Pairing

Retail shelves can be used to cross-sell complementary products. Placing related items near each other encourages customers to purchase multiple items, increasing the average transaction value.

5. Customer Engagement

Creative and interactive shelf displays can engage and captivate customers. For instance, interactive screens, product demos, or sampling stations can be placed on specific shelves to educate and entertain customers while promoting the product.

 

Overall, at ODM, we can turn your ideas into reality with our dedicated team of designers at Mindsparkz and brainstorm the next big thing! Moreover, we have tremendous experience in manufacturing marketing giftscustom POP displays, and high-quality promotional products for your next marketing project. Feel free to send us an inquiry today!

 

What to Read Next?

 

2023-11-09T15:01:26+08:00

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