4 Ways Grey Goose Custom Soda Cans Compel Consumers

In the drinks industry, glasses are the best merchandise to pair drinks with. Grey Goose took this and made a slight variation by offering custom soda cans instead. Here’s everything we liked that compelled people in this simple yet elegant promotion!

Grey Goose is a French premium vodka brand celebrated in the market. Once our team got to see this promotion in one of the United Kingdom stores we visited, we immediately know why.

The brand offered its consumers custom soda cans as a gift with purchase and provided them with recipes for a drink they can enjoy on its product packaging and through QR codes. Its retail space marketing is even more pleasing to look at with a design that’s highly faithful to its brand.

How Custom Soda Cans Guaranteed Branding and Increased Sales?

Apart from its vodka, Grey Goose is also known for its practices that defy the norm and attention to detail. Just like how it delivered its vodkas in a wooden crate instead of the more practical cardboard box during its launching.

The brand proved that once again in its custom soda cans that are highly simple and practical but also appealing to everyone. Read more about it below!

1. Minimalist Design

The custom soda cans of the vodka brand are stainless steel with the embossed logo of the brand which is a flying goose.

This very minimalist design allows the cans to cater to the preferences of a wide range of markets.

It’s simplicity also makes it perfect for almost any occasion but since it has the brand’s logo, it can still trigger the same brand recall and recognition to people.

2. Quality Material

The custom soda cans are made from stainless steel which is durable and known to be safe for food and drinks.

This quality material ensures the people that the brand has their best interest in mind when they decided on the complementary gift.

3. More than One Can

Offering people more than one bottle, can, or glass implicitly influences them to enjoy and share the drink with other people.

This creates an opportunity for the brand to be talked about as your consumers literally become your brand ambassadors to attract newer customers.

4. Comes as Complementary Gift

Complementary gifts are generally seen as promotional gifts the brands give t their consumers so they can experience the product or services to the fullest.

By offering two custom soda cans, Grey Goose provided its consumers with a way to enjoy their drink, and since there are two cans, people can enjoy it with their loved ones.

Exactly like how drinks are best appreciated at!

Our Creative Approach to Soda Cans:

Why settle for boring, ordinary speakers when you can have a one-of-a-kind audio experience with our custom speaker in a can? With their portable and lightweight design, you can take them with you wherever you go and enjoy high-quality sound that’s sure to impress.

Experience the ultimate in convenience and style with this novelty gift idea! Each can contain a high-quality, 100% cotton t-shirt pre-folded to fit perfectly inside the canister. Check out our blog to learn more about what other merchandise you can offer:

With puzzles in a can, you can enjoy hours of entertainment wherever you go. Whether you’re travelling, waiting for an appointment, or simply taking a break from your day, this product is the perfect way to unwind and challenge your mind.

The perfect solution for music lovers on the go and brands who are looking for a unique gift idea! These wireless earbuds are compact, lightweight, and conveniently stored in a sleek and stylish can that fits easily in a pocket or bag.

More Grey Goose promotions to get you inspired:

In this promotion, the brand used a bespoke display that certainly stands out with its cool summer look and nautical colouring. See more details about it here:

Goose Grey did not think twice about giving its consumers free gifts that are practical and valuable like this branded bag we saw in an airport in Hong Kong.

In another gift-with-purchase promotion, the brand gave away a set of branded shot glasses designed like wine glasses. Check out why it’s a clever marketing idea here:

A fashionable sports bag is definitely one to catch people’s eyes and taps into a wide range of markets like this GWP promotion by Grey Goose.

Stands out like huge Jenga pieces, this promotional display highlighted the products and the branded merchandise the vodka brand is offering. Read more here:

You can get more merchandise ideas and inspiration from our work with some of the renowned brands in the drinks industry. Just the tap image below for more!

In Conclusion,

Custom soda cans are great promotional merchandise that the brand used effectively from its packaging to its design. It assured the consumers the brand is willing to provide them with what they need in order to best enjoy the product. It also opened up opportunities for the brand to attract new customers.

Work with ODM!

The ODM Group is a promotional product and display company established in 2003. Our decades of experience are coupled with our enthusiasm for any fresh and innovative idea that works for the brand and the market.

We also have our own in-house creatives, Mindsparkz, who will closely work with your brand from display design and product brainstorming to manufacturing and production. ODM also dedicates itself to quality promotional merchandise and branded displays tailored to the marketing needs of the business. Just contact us!

For more information about the services we can assist you with, we listed them below:

All you need to know about custom soda cans as a complimentary gift idea!

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