Advertising on Umbrellas: Keep Your Brand On Top Of Consumers’ Heads

Having a gift with purchase (GWP) is a sure-fire way to get your consumers interested in your brand. The receiving of a free gift on top of the product they bought makes every consumer’s shopping a satisfying experience. Nonetheless, the benefit goes both ways, for the businesses are given more opportunities to market their brand. Vitabiotics, however, added another marketing opportunity on top of a branded mug by advertising on umbrellas.

Vitabiotics is a UK-based vitamin company, with a single motto of helping its consumers be at their best day after day for the last 50 years.

Its Jointace brand, specially made for cartilage and bone health, recently launched its GWP merchandise in Georgia. The brand took the famous industry phrase of “stay on top of your consumers’ minds” by advertising on umbrellas which got our team interested.

Advertising on Umbrellas: How Vitabiotics Keep Its Brand On Top Of Its Consumers’ Heads?

For every purchase of a Jointace Vitabiotics in pharmacies, consumers are given two branded merchandise: a custom mug and a branded umbrella.

In this blog, we’ll take a look at how the addition of advertising on umbrellas on top of a branded mug helped keep the brand’s presence in consumers’ daily lives.

1. Advertising on umbrellas is practical.

There has been no case in which a consumer refused a promotional gift that they can use every day. So, looking further at this and Jointace’s motto of premium support, advertising on umbrellas is a clever marketing decision.

Consumers would use their branded umbrellas outside and more people would be able to see their brand. Furthermore, because the promotional umbrellas are branded on both parts of the canopy, the brand remains seen by the person holding it and the people the person comes across to.

2. Custom umbrellas are handy.

There are generally two types of umbrellas: the straight and folding umbrellas. The latter has risen in popularity over the years for its portability. More and more people choose to bring things with them depending on whether or not it is handy.

Since this type of custom umbrella can be folded, it can also be put inside bags when not in use. It can also be hung around people’s wrists which makes it even more accessible. There’s just no reason not to use a promotional umbrella such as what Vitabiotic used.

3. It is functional all year round.

Another good thing about advertising on umbrellas is its functionality. Much like the branded cup they offered, custom umbrellas are used regularly by consumers. Both gifts can be used daily, rain or shine, regardless of the season.

Moreover, branded merchandise like these also targets a wide market. It can be used by all consumers of all ages and gender. It’s a clever marketing decision aligned with Vitabiotic’s mission of supporting its consumers day after day.

4. Umbrellas can be as unique as you think.

In contrast to common perception, umbrellas are highly customisable. From its canopy, ribs and shaft to its handle, advertising on umbrellas can be as free as moulding wood to a company’s logo: there are so many ways it can be unique and fresh!

5. Advertising on umbrellas is economical.

Umbrellas can be made from a variety of materials such as metal and fibreglass while its canopy can be made from silk, acetate and nylon.

Consequently, it can be mass-produced which would help save costs on production without sacrificing the quality of the promotional merchandise.

Furthermore, umbrellas are user-friendly. It wouldn’t take much effort for consumers to use and carry it around.

If you’re looking for innovative advertising on umbrellas, we picked some of our designs for you!

Avoid the shameful and hassle situation of your umbrella turning inside out due to the rain’s strong winds with this storm umbrella. Read more details below:

Ever heard of the “Unbrella?” This innovative umbrella design from Japan isn’t just for aesthetics and novelty. It can ensure you wouldn’t get wet while closing your umbrella and it can stand on its own, too!

Surprise your consumers with a colour-changing umbrella! Its eye-catching characteristic could definitely help your brand stand out even in the dreadful grey of the rain.

If you’re looking to combine cups and umbrellas, this promotional umbrella with a cup holder is the right fit for you! It reduces the hassle of having to hold both things for everyone!

Be creative with your umbrella handles! From taking inspiration from the movie, Blade Runner, to a samurai sword, these custom umbrellas will surely spark conversations and brand retention.

Accordingly,

A single gift with purchase is enough to attract attention, but doubling it also doubles the benefits. By offering free gifts that are aligned to its mission and are functional throughout the year, Vitabiotic managed to establish its presence to its consumers on a daily basis.

What Can ODM Do For You?

We have an in-house agency of creatives, Mindsparkz, which will work closely with your business to bring your promotional ideas to life.

Aside from that, we also have a decade of experience when it comes to the customization of promotional products. Our services include swag ideas, corporate gifts, gift with purchase and display units.

Work with us and contact us today!

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