Promo Backpack Giveaway: KitKat Reminds You to #LiveYourBreak

If you’re a fan of chocolate and love freebies, then KitKat’s latest promotion in Dubai is sure to catch your attention. The popular chocolate brand has just launched a new GWP campaign, where customers can get a limited-edition KitKat backpack. This exciting promo backpack giveaway is sure to have chocolate lovers everywhere reaching for their wallets to stock up on their favourite KitKat bars.

KitKat, the popular chocolate wafer bar from Nestlé, employs various marketing strategies to attract and retain customers. The brand’s marketing strategy focuses on promoting its products as a fun, enjoyable, and convenient snack option that can be enjoyed during a break from daily activities.

One of its most recognizable tactics is the “Have a break, have a KitKat” slogan, which emphasizes the idea of taking a break from daily routines and indulging in a delicious treat.

How Does this Promo Backpack Giveaway Work for KitKat?

As we were browsing through the bustling aisles of Dubai Duty-Free, our attention was immediately drawn to this vibrant display of KitKat showcasing its promo backpack giveaway. We couldn’t help but notice the excited chatter of the shoppers around us. It was clear that this promotion had captured the attention of many.

The backpacks, adorned with the iconic red and white KitKat logo, were being given away to customers who will purchase KitKat products worth AED 100.

These backpacks not only served as a clever marketing tool for KitKat, but they also provided tangible benefits to the recipients, such as a convenient way to carry their belongings while travelling.

1. Increased Brand Awareness

Giving away backpacks with the KitKat logo and branding can increase brand recognition and awareness among potential customers.

Backpacks are practical and useful items that people use on a daily basis, whether it’s for school, work, or leisure activities.

By providing branded backpacks to potential customers, KitKat can increase the visibility of its logo and branding in various settings, potentially leading to increased brand awareness and recognition.

When people use the branded backpacks in public, they are effectively becoming walking advertisements for KitKat.

2. Boost Brand Loyalty

Customers may feel grateful towards the brand and may be more likely to purchase more KitKat products in the future as a way of returning the favour.

Gratitude can be a powerful emotion that can drive customer loyalty and increase the likelihood of repeat purchases.

This is because gratitude often motivates people to reciprocate the kindness that they have received.

If customers feel appreciated and valued by a brand, they are more likely to develop a positive relationship with the brand and become more loyal customers.

3. Positive Brand Association

Backpacks are often associated with adventure, exploration, and travel. By linking its brand to these experiences, KitKat can tap into positive emotions such as excitement, curiosity, and wonder and create a positive association with its product.

Not to mention that when customers receive a free item, such as a backpack, they often perceive it as having a higher value than if they were to purchase it themselves.

This also leads to a positive impression of the brand and an increased likelihood to continue purchasing from them.

4. Competitive Advantage

By offering a giveaway promotion, KitKat can create a sense of excitement and anticipation among customers.

When customers see that they have a chance to get a promotional freebie by purchasing KitKat products, they may be more likely to choose KitKat over other brands that do not offer such promotions.

Customers may be more likely to choose KitKat over competitors because they feel they are getting something extra for their purchase, which adds value to their overall experience.

5. Social Media Engagement

By offering a desirable and high-quality product like a backpack, KitKat can turn customers into brand advocates who actively promote the product to others.

Fans may share the promotion on social media platforms such as Twitter, Facebook, or Instagram, which can encourage others to get their own backpack from the brand and spread the word to their network.

This can help to create a community of loyal customers who are invested in the brand and eager to share their positive experiences with others.

This is not the first time we spotted such an interesting promo giveaway from the brand. KitKat offered the same backpack before in Singapore back in 2017. Read about this in-store promotion in this blog:

Kit Kat Promotional Backpack – Marketing in Singapore

While the promotion itself has been effective in general, KitKat may benefit more from creating a new backpack design for a refreshed look.

Consistency in branding is important, but it is also crucial to keep up with the latest trends and keep the brand’s image fresh and relevant.

Refreshing the backpack design could help KitKat stay competitive in the market by keeping up with the latest design trends and meeting customer expectations.

On top of that, we can also see how the in-store campaign before had a better visual presentation. It is more eye-catching, ensuring that people can easily spot the promotion.

Getting Started of Your Own Backpack Giveaway

Executing a promo backpack giveaway can definitely bring great benefits to your brand. Here are some quick tips to help you make the most of your backpack giveaway:

Choose a High-Quality Backpack

Choose a backpack that is durable, functional, and attractive. The quality of the giveaway item reflects on your brand. A high-quality backpack sends a positive message about your brand, showing you value quality and attention to detail.

Personalize the Backpack

Add your company logo or a message that represents your brand. This will help people remember your brand every time they use the backpack.

Create an Eye-Catching Display

Set up an attractive display to showcase the promotional backpacks and products that are included in the campaign Make sure it is easy for people to see and access the backpacks.

Set Clear Rules

Ensure the details for entering the giveaway are clear and easy to understand. Be transparent about the timeline for the giveaway, who is eligible to enter, and how the promotional gift will be collected.

Promotional Backpack Ideas from ODM:

More from KitKat:

In Vietnam, the Tet holiday is the biggest celebration that locals and tourists look forward to. Learn how KitKat leveraged this season with its recent promotional content idea.

Promotional Contest Idea: KitKat’s Winning Tet Holiday Marketing

KitKat also collaborates with other brands to boost marketing efforts and create more exciting promotions. Discover what made KitKat & foodpanda‘s partnership a success here:

Have A Break With KitKat x Foodpanda’s Delightful On-Pack Sticker

In this chocolate promotion idea, KitKat has taken advantage of the popularity of a dynamic duo to stir customer engagement and boost in-store purchases.

Why Did Kit Kat Use this Dynamic Duo for Their Chocolate Promotion?

To create buzz for a new product line and sustain prominence in the retail setting, Kitkat also utilises display stands. Here’s a closer look at KitKat’s new flavour launch in Ho Chi Minh City in 2018.

Kit Kat Wows Customers With Its Prominent Display Stand!

What is the importance of a unique in-store display? Learn about the benefits of executing a well-designed product display with this excellent example from KitKat.

Kit Kat Duty Free Advertising: Unique Instore Display

In line with celebrating the Year of the Monkey in China, KitKat offered various promotional products that certainly captured the market’s attention. Here’s how the brand stood out in-store during this busy festive season.

Kit Kat Promotional Products- Standing out in store

On top of backpacks, KitKat also offered branded travel pouches along with its products. Read how the GWP promotion was a hit in Singaporean stores and supermarkets in 2015.

KitKat Gift With Purchase in Singapore – Travel Pouch

Supporting its marketing tactic of encouraging customers to take a break, KitKat offered a customized eye mask as a gift-with-purchase on its Duty-Free promotion. Take a look at how customers loved this campaign:

Duty free promotion: Customized eye mask by KitKat

Ever heard of a pillow notebook before? Here’s a surprising promotional gift from KitKat that wowed consumers in Brazil in 2015.

KitKat Brazil Surprises the Market with an Exclusive Pillow Notebook

How does KitKat ensure brand visibility even outdoors? You would love to check out this classic chocolatey bench from the brand!

Outdoor Advertising Promotions – KitKat Bench

Wrapping It Up,

KitKat’s promo backpack giveaway was a successful marketing campaign that effectively boosted the brand’s visibility and appeal. By leveraging the popularity of backpacks among travellers, KitKat was able to target its key demographic and create a buzz around its products.

The giveaway not only provided customers with a practical and useful item but also offered a fun and engaging way to interact with the brand. Through social media and in-store promotions, KitKat was able to create a sense of excitement and anticipation among its audience, driving engagement and sales.

How Can ODM Help?

If you’re considering creating your own promotional backpack to showcase your brand, then you’ve come to the right place. Our team of experts is here to assist you in bringing your vision to life. We have a wide variety of promotional backpacks available, each of which can be customized to meet your specific requirements.

We take pride in delivering high-quality promotional backpacks that are durable, comfortable, and stylish. Our team is committed to providing you with a seamless experience, from the initial consultation to the final product delivery.

Promo Backpack Giveaway FAQs

All you need to know about promotional backpacks!

What are promo backpack giveaways?

Promo backpack giveaways are a marketing strategy in which a company distributes backpacks to promote its brand. These backpacks are usually customized with the company's logo or design and are given away for free to customers.

Why should I use promo backpack giveaways?

Promo backpack giveaways can be an effective way to promote your brand and increase brand recognition. Backpacks are useful and practical items that people can use every day, so your brand will be visible to others every time the recipient uses the backpack. Additionally, giving away backpacks can create a positive association with your brand, as people appreciate receiving free items.

How can I customize my promo backpacks?

You can customize your promo backpacks with your company's logo, slogan, or design. You can choose from a variety of colors, materials, and styles to create a backpack that aligns with your brand and target audience.

What should I consider when choosing a promo backpack?

When choosing a promo backpack, you should consider the quality of the backpack, the style and design, and the intended audience. You should also consider the budget and the quantity of backpacks needed.