4 Tips To Make the Most Out of Your Bespoke Branded Pouch

Looking for ways to design and display your promotional gift that would catch people’s attention and urge impulse buying? We got you covered! Let’s take a look at the bespoke branded pouch of a beloved brand, Oreo, and how they made the most out of it.

Oreo is a sandwich cookie brand established in 1912 and continued to serve the creamy goodness until the present. It is also known for its tagline, “Twist, Lick, and Dunk” as the cookie is best enjoyed with a nutritious glass of milk.

However, the brand’s popularity is not only because of its taste but also because of its smart marketing strategies that are hard to miss and even harder to ignore. Like this bespoke branded pouch and the promotional display that came with it.

How To Make The Most Out Of Your Bespoke Branded Pouch?

Custom pouches usually come as a gift with purchase merchandise that consumers use to store their small necessities like cosmetics, pens or toiletries. However, in this promotion, the brand managed to make the bespoke branded pouch useful even before the consumers buy the product to use them.

Oreo utilised the pouch as the product packaging. This way, they cut back on packaging production costs all the while keeping the packaging intriguing for kids and adults alike. It’s a creative idea that would be beneficial for both the brand and the consumers.

Pouches, however designed, are easy to spot and easy to tell. They all have zippers and are made from materials that are usually waterproof with a soft texture to the touch. Having said that, in this promotion, the brand managed to put a creative spin on the classic pouch we all know. Thereby, attracting attention and raising shoppers’ curiosity.

It is design after the brand’s cookies which are highly recognisable even from afar made it easy to catch people’s eyes. From there, it’s now hard to ignore the nagging thought of checking whether or not it is really cookies or simply a design.

As it is, promotional gifts are already appealing to people since they are either a free gift with purchase or a purchase with purchase. The custom merchandise will still be functional for the consumers alongside the product they bought from the brand.

However, utilising a POS display doubles this appeal and puts the brand one step above its competitors. For people, a brand with POS displays thought carefully of the display’s design and quality, hence increasing their favourability of the brand.

Colours trigger certain emotions in people. This is why brands strive to be associated with colours they wanted people to feel when recalling their brands.

In this promotion, from the bespoke branded pouch up to the point of sale display, all the colours utilised can be associated with Oreo. It made it easy for people to immediately recall the brand the moment they catch sight of the display. In addition to that, the colour combinations also provided a pleasing overall look.

Learn more about why Oreo is a global brand through their various promotions we already covered:

Oreo Custom Money Box Set: Fun & Engaging In-Pack Gift for Kids

Celebrate The Holidays with this Oreo Christmas Gift Set!

In-Store FSDU- Oreo Out of the Box Merchandising

Custom Printed Zip Bag: Branding Lessons on Oreo X LINE Collab

Impressive Custom Point of Purchase Display by Oreo Stirs In-store Buzz

Check out how custom pouches are used by other brands in the blogs below:

In collaboration with the famous BT21 characters, Sunsilk launched a highly collectable branded pouch that took retail stores by storm. Learn more about the promotion here:

This high-quality and eco-friendly curling iron from Riwa comes with a gift with purchase branded felt pouch to keep the product safe at all times! Read more below:

Highly portable with a handle and perfectly separates wet and dry items, this custom travel pouch is an ideal promotional merchandise for most businesses like resorts and hotels as well as airlines and cosmetic brands.

In conclusion,

Oreo’s bespoke branded pouch reached its full potential due to how the brand used it while marketing and the additional marketing strategies employed to elevate the gift with purchase.

All of this is made possible by the brand because it knows its market, and its brand identity and designs its promotional all around it. Fortunately, ODM can assist you with this, too! We have an in-house creative, Mindsparkz, that’ll closely work with your business and design your promotional products based on your branding and marketing needs.

Our company, the ODM Group, is established in 2003 and specialises in the customisation of promotional displays and branded merchandise. You can harness these decades of experience to work with you! Contact us today!

Know more about the benefits of working with us below:

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